7 Aum Arivu (soundtrack)

7aum Arivu
Soundtrack album by
Harris Jayaraj
Released22 September 2011
Recorded2010–2011
GenreFeature film soundtrack
Length31:29
LanguageTamil
Mandarin Chinese
LabelSony Music
ProducerHarris Jayaraj
Harris Jayaraj chronology
Force
(2011) 		7aum Arivu
(2011) 		Nanban
(2011)

7aum Arivu is the soundtrack to the 2011 film of the same name directed by A. R. Murugadoss and starred Suriya, Johnny Trí Nguyễn and Shruti Haasan. The music and original score is composed by Harris Jayaraj in his second collaboration with Murugadoss after Ghajini (2005). The film consisted of six tracks written by Pa. Vijay, Na. Muthukumar, Kabilan and Madhan Karky, the latter wrote a song in Chinese language. The soundtrack was released at the launch event held in Chennai Trade Centre on 22 September 2011, with Sony Music India distributing the album in digital and physical formats. The soundtrack to the Telugu-dubbed version 7th Sense was also released on the same date.

Development

Murugadoss and Jayaraj went to Singapore during June 2010 to compose the songs for the film.[1] Each tracks consisted of varied genres with some of the songs which were shot in Chennai, as well as in Thailand and Hong Kong.[2]

As Murugadoss wanted to hire Chinese lyricists to write a song in Mandarin Chinese, Karky mentioned to Jayaraj that he could write a Chinese song, as he had cleared basic levels of Chinese language when he pursued master's degree at the University of Queensland in 2003. Karky recalled that the situation Harris narrated to him—which is about a "wonder-struck Chinese girl describing a hero from India"— was interesting, and immediately penned few lines of the lyrics, which got checked by a Chinese teacher.[3] The song was recorded by Chinese singer Hao Wang in May 2011, while Jayaraj used authentic Chinese instruments to evoke an "oriental flavour".[2] The final mix of the score was completed by August 2011.[4]

Release

In mid-2011, Sony Music India secured the film's audio rights for an undisclosed price.[3] The audio launch was initially set to be held on 10 September 2011 in Malaysia.[4] However, the event was held at the Chennai Trade Centre on 22 September 2011.[4] Jai and Anjali, lead pair of Murugadoss' production Engeyum Eppodhum, hosted the event, which saw the attendance of the film crew along with Dhanush, Karthi, Jiiva, Jayam Ravi, Vishal and Ram Charan,[5] and a live performance of the songs by Isha Sharvani, Lakshmi Rai and several international artists.[6] Though initial reports said that Shah Rukh Khan would appear in the launch,[7] this did not happen.[8]

Track listing

Tamil
No.TitleLyricsSinger(s)Length
1."Oh Ringa Ringa"Pa. VijayRoshan, Jerry John, Benny Dayal, Suchitra5:34
2."Mun Andhi"Na. MuthukumarKarthik, Megha6:14
3."Yellae Lama"Na. MuthukumarVijay Prakash, Karthik, Shalini, Shruti Haasan5:21
4."Yamma Yamma"KabilanS. P. Balasubrahmanyam, Shweta Mohan6:06
5."Innum Enna Thozha"P. VijayBalram, Naresh Iyer, Suchith Suresan4:58
6."The Rise of Damo" (Mandarin Language)Madhan KarkyHao Wang, Sunitha Sarathy3:16
Total length:31:29

All tracks are written by Bhuvanachandra

Telugu
No.TitleSinger(s)Length
1."Oh Ringa Ringa"Benny Dayal, Suchitra5:36
2."Mutyala Dhaarani"Karthik, Megha6:13
3."Yellae Lama"Rita, Vijay Prakash, Shalini, Karthik5:22
4."Amma Amma"S. P. Balasubrahmanyam, Shweta Mohan6:07
5."Endukanta Joda"Balram, Naresh Iyer, Suchith Suresan4:56
6."The Rise of Damo" (Mandarin Language)Hao Wang, Sunitha Sarathy3:14
Total length:31:28

Critical response

Professional ratings
Review scores
SourceRating
Behindwoods[9]
Rediff[10]

P. G. Devi from Behindwoods gave 3.5/5 to the album and opined that the album "promises a couple of big chart-busting hits" while also saying, "Though there is a déjà vu feel all around the album, its a sure shot commercial success".[9] Indiaglitz stated that "the unique stamp of Harris can be felt throughout the disc, and that makes songs [...] a treat to senses", recommending it for "those who love and appreciate good music".[11] Pavithra Srinivasan from Rediff provided 2.5/5, mentioning that "it looks like Harris Jeyaraj has run out of steam. While Yemma Yemma and The Rise of Damo are appealing, the rest sound like he remixed some of his own older numbers, or chose to be inspired by other classics [...] 7aum Arivu's music does have its moments, but these are few and far between."[10] Prakash Upadhyaya from Oneindia said that the album had "variety of songs" and "will have larger appeal when it is watched".[12] In a mixed review, Vipin Nair from Music Aloud called it as a "disappointing soundtrack" and gave 6.75/10 to the album.[13] Karthik Srinivasan of Milliblog described it as "shockingly trite".[14]

Awards and nominations

Award Date of ceremony[a] Category Recipient(s) and Nominee(s) Result Ref.
Filmfare Awards South 7 July 2012 Best Music Director – Tamil Harris Jayaraj Nominated [15]
[16]
[17]
Best Male Playback Singer – Tamil Karthik – ("Mun Andhi") Nominated
Best Lyricist – Tamil Na. Muthukumar – ("Mun Andhi") Nominated
Mirchi Music Awards South 4 August 2012 Best Male Playback Singer S. P. Balasubrahmanyam – ("Yamma Yamma") Won [18]
[19]
Best Lyricist Pa. Vijay – ("Innum Enna Thozha") Won

Notes

  1. ^ Date is linked to the article about the awards held that year, wherever possible.

References

  1. ^ "SURIYA TO GET THE BEST FROM HARRIS". Behindwoods.com. 9 June 2010. Archived from the original on 7 April 2011. Retrieved 9 August 2011.
  2. ^ a b "'7aum Arivu' to have a song in Chinese". The Hindu. 8 September 2011. ISSN 0971-751X. Archived from the original on 25 January 2021. Retrieved 17 July 2023.
  3. ^ a b "7am Arivu with a Chinese Track". IndiaGlitz. 16 May 2011. Archived from the original on 18 May 2011. Retrieved 9 August 2011.
  4. ^ a b c "7am Arivu audio launch to be a grand affair". The Times of India. 23 August 2011. Archived from the original on 2 February 2014. Retrieved 26 August 2011.
  5. ^ "7aum Arivu's audio launch details". Behindwoods.com. 20 September 2011. Archived from the original on 24 October 2011. Retrieved 20 September 2011.
  6. ^ "The happenings at the 7aum Arivu audio launch". Behindwoods. Archived from the original on 26 October 2011. Retrieved 14 October 2011.
  7. ^ "Shahrukh Khan to grace '7aum Arivu' music launch!". IndiaGlitz. Archived from the original on 23 September 2011. Retrieved 14 October 2011.
  8. ^ 7am Arivu songs available since 11 AM Archived 25 January 2012 at the Wayback Machine. Supergoodmovies.com (22 September 2011). Retrieved 9 November 2012.
  9. ^ a b "7AUM ARIVU MUSIC REVIEW". Behindwoods.com. Archived from the original on 7 October 2011. Retrieved 29 September 2011.
  10. ^ a b "Review: 7aum Arivu music invokes a sense of deja vu". Rediff.com. 23 September 2011. Archived from the original on 26 September 2011. Retrieved 2 October 2011.
  11. ^ "7aum Arivu Music Review". IndiaGlitz. 23 September 2011. Archived from the original on 23 May 2010. Retrieved 2 October 2011.
  12. ^ "7aam Arivu – Music Review". Oneindia. Archived from the original on 25 September 2011. Retrieved 2 October 2011.
  13. ^ "7aum Arivu – Music Review (Tamil Movie Soundtrack)". Music Aloud. 22 September 2011. Archived from the original on 16 October 2011. Retrieved 17 July 2023.
  14. ^ Srinivasan, Karthik (22 September 2011). "7aum Arivu (Music review)". Milliblog. Archived from the original on 16 June 2016. Retrieved 17 July 2023.
  15. ^ "59th Filmfare Awards South". Filmfare Awards South. 7 July 2012. Sun TV Network.
  16. ^ "59th Idea Filmfare Awards South (Winners list)". Filmfare. 9 July 2012. Archived from the original on 11 August 2015. Retrieved 11 August 2015.
  17. ^ "The 59th Idea Filmfare Awards 2011(South)". The Times of India. 8 July 2012. Archived from the original on 11 August 2015. Retrieved 11 August 2015.
  18. ^ "Mirchi Music Awards Background". Radio Mirchi. Archived from the original on 11 August 2015. Retrieved 11 August 2015.
  19. ^ "Mirchi Music Awards Winners". Radio Mirchi. Archived from the original on 11 August 2015. Retrieved 11 August 2015.