The team had announced their plans on July 18, 2022, but was not widely known about until August 3, 2022 when a NASCAR Reddit user discovered the team.[4] The team's initial plans were to run the final five races of the 2022 season, starting with the Bank of America Roval 400. Hirtz stated that "Our driver for the Roval will be a two-time 24 Hours of Le Mans winner with a strong European background, and for the remaining races we will field a very experienced and well-known US American NASCAR driver."[5] The team did not announce their drivers and sponsors for 2022 in their initial announcement. Many fans speculated that Justin Allgaier would be the driver for the oval tracks as he was a follower of the team on social media when they were first discovered. Fans also speculated that Earl Bamber would be the driver for the Roval since he has extensive sports car racing experience in Europe, including two 24 Hours of Le Mans wins (matching Hirtz's description), and he has made a NASCAR start previously (the 2020 Xfinity Series race at the Daytona Road Course).[6]
On October 6, Hirtz told TobyChristie.com that the team would be delaying their debut until 2023. He stated that the team plans to run ten Cup Series races in 2023 with hopes to run full-time in 2024.[3]
On July 18, 2023, it was announced that Ryan Vargas would be signed as the teams director of team and driver development, as well as being the reserve driver for the No. 30.[7]
NASCAR Whelen Euro Series
On September 12, 2023, the team announced it would be fielding the No. 30 for Vargas at the GP Germany on September 23 and 24, 2023. The team finished 10th in both races.
The team followed up a few weeks later at an appearance at the GP Belgium finishing 15th and 11th in both races. The team finished 27th overall in the points standings.[8]
On March 6, 2024, it was announced that the team will run full-time in the Euro Series in 2024, fielding the No. 30 for Vargas in the EuroNASCAR Pro category.[9]
The team earned its first podium, on June 29, 2024, at Raceway Venray, with Vargas driving.