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24S

For other uses, see 24s.

24S
Type of site
Online shopping
Available in4 languages
List of languages
English, French, German, Korean
Headquarters
Paris
,
France
CEOLaura Pho Duc
IndustryE-commerce
ProductsDesigner fashion
ParentLVMH
URLwww.24s.com
Launched6 June 2017

24S (formerly known as 24 Sèvres) is a French e-commerce luxury fashion company that went live on 6 June 2017.[1] The site was launched by LVMH as an online equivalent to Le Bon Marché,[2] a department store the company had acquired in 1984.

Overview

Eric Goguey, the first chief executive officer, claimed at the time of launch that 24 Sèvres would compete against the online fashion giants Farfetch and Net-a-Porter, with an added focus on the style of Paris.[1][3] Initially offering womenswear only, the company expanded into menswear in 2019, before returning to an offer aimed at women in 2026.[4] Also in 2019, the site rebranded from 24 Sèvres to 24S.[5] The brand supports several young talents from the fashion industry, with the most recent examples including Ashlynn Parks,[6] Tokyo James[7] or Satoshi Kuwata.[8]

References

  1. ^ a b McGregor, Kirsty (28 June 2017). "24 Sèvres takes on Farfetch and Net-a-Porter". Drapers. Metropolis International. Retrieved 16 July 2022.
  2. ^ Alvarez, Edgar (13 July 2017). "The world of high fashion finally has its answer to Amazon". Engadget. AOL. Retrieved 16 July 2022.
  3. ^ Amed, Imran (17 May 2017). "Inside 24 Sèvres, LVMH's New Multi-Brand E-Commerce Play". Business of Fashion. Retrieved 16 July 2022.
  4. ^ Fernandez, Chantal (21 June 2019). "LVMH's 24S Launches Menswear". Business of Fashion. Retrieved 16 July 2022.
  5. ^ Parisi, Danny (31 May 2019). "Two years in, LVMH's 24 Sèvres has a new name and a new focus on international shoppers". Glossy. Retrieved 16 July 2022.
  6. ^ FWO (28 February 2023). "LVMH Prize's 24s.com Invites You to Discover Ashlynn Park and Conner Ives Capsule Collections". Fashion Week Online®. Retrieved 17 June 2024.
  7. ^ Onessimo, Gabriella (14 July 2023). "24S and Tokyo James unveil exclusive capsule collection". FashionUnited. Retrieved 17 June 2024.
  8. ^ "24S « PARISIAN PLAYGROUND » CAPSULE : INTERVIEW WITH SATOSHI KUWATA, SETCHU | CRASH Magazine". www.crash.fr. Retrieved 17 June 2024.
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