PT Nusantara Sejahtera Raya Tbk (d/b/aCinema 21 or 21 Cineplex) is the largest cinema chain in Indonesia, serving 46 cities in the country. It was founded on 21 August 1987 as Studio Twenty One.[3]
Since its founding, 21 Cineplex has conducted some improvements and innovations, such as forming a cinema network with three separate brands to target different markets, namely Cinema 21, Cinema XXI and The Premiere. Some cinemas offer Dolby Atmos and IMAX. As of May 2024, it has 1,312 screens across 248 locations throughout Indonesia.[4]
The Premiere is targeted at audiences who wish for luxurious facilities in a cinema, but it is not available at every branch. It was first opened in 2002.[3]