The 2024 MTV Video Music Awards were held at the UBS Arena in Elmont, New York, on September 11, 2024. The ceremony was originally scheduled to take place on September 10, 2024, but was rescheduled to a day later to avoid conflicts with the presidential debate between Donald Trump and Kamala Harris. The show was hosted by rapper, Megan Thee Stallion, marking her hosting debut.
It honored the best music videos, artists, and songs released between June 22, 2023, and June 20, 2024.[3][4] Two new award categories, VMAs Most Iconic Performance and Best Trending Video, were awarded through the fan votes.[5]Taylor Swift was the most nominated and awarded artist, winning seven trophies out of twelve nominations, including five wins out of nine nominations for her collaboration with Post Malone on the single "Fortnight".[6][7][8]Katy Perry was honored with the Michael Jackson Video Vanguard Award presented by her fiancé Orlando Bloom.[9]
Performances
Pre-show
Le Sserafim was announced as a performer for the pre-show on September 6, 2024.[10]
The first round of presenters were announced on September 6, 2024. Kevan Kenney, Nessa, and Dometi Pongo hosted the 90-minute pre-show event.[11]Megan Thee Stallion was announced as the main show host on August 22, 2024.[12]
The first round of nominees were announced on August 6, 2024.[13] The second round of nominees were announced on August 30, which included two new award categories–VMAs Most Iconic Performance and Best Trending Video.[5]Taylor Swift led with twelve, followed by Post Malone with eleven, Eminem with eight, Ariana Grande, Megan Thee Stallion and Sabrina Carpenter who had seven nominations each, and SZA, with six.[3][4] Swift was the most awarded nominee with seven wins, followed by Malone with five, and Eminem and Megan Thee Stallion with two each.
Voted categories
The winners of the following categories were chosen by fan votes.[14] The first round of voting known as the "General Voting Period" began on August 6 at 11:45pm ET, for the categories which nominees were announced on the same day[14] and concluded on August 30 at 6pm ET, except for Best New Artist, which concluded on September 10 at 10pm ET.[15] The second round of voting known as the "Instagram Story Voting" began on September 2 at 11am ET and concluded on September 11 at 11am ET.[15]
Olivia Rodrigo – "Get Him Back!" (Visual Effects: Uppercut, John Geehreng, Steve Cokonis, Mitch Gardiner, Chelsea Pistono, John Ashby, Alice Cen, Ernie Armitage, Georgina Poushkine, Cooper Vacheron, Preston Mohr, Karen Arakelian and Justin Johnson)
The official voting system for the 2024 MTV Video Music Awards, according to MTV, was as follows:[15]
Each voter must be at least 13 years or older and should not be affiliated with Viacom International Inc. to participate in the voting.
General voting period
The first round of voting was known as the "General Voting Period" and included most of the voted categories (15 out of 19 categories).[14]
It began on August 6 at 11:45 am. ET, and concluded on August 30 at 6 pm. ET, except for Best New Artist, which concluded on September 10 at 10 pm. ET.
Each voter could vote up to 10 times per category per day through Vote.MTV.com.
Voters should have signed in to their MTV.com Account, as it's necessary to limit their votes across devices.[14]
Double Days and Power Hours
There were three "Double Days" with "Power Hours".
August 6 from 11:45 am. to 11:59 pm. ET
August 7 from 12 am. to 11:59 am. ET
August 30 from 12 am. to 6 pm. ET
During these periods, voting limits were doubled; each voter could vote up to 20 times per category per day.[15]
Instagram Story voting
The second round of voting was known as the "Instagram Story Voting" and included Best Trending Video, Group of the Year, Song of the Summer and VMAs Most Iconic Performance.
Voters could vote by clicking on their favorite nominees on Instagram polling stickers.
Single-round voting
Best Trending Video was held as "single-round voting" from September 2 at 11am ET to September 3 at 11am ET.
VMAs Most Iconic Performance was held as "single-round voting" from September 10 at 11am ET until September 11 at 11am ET.
Triple-round voting
Group of the Year was held as "triple-round voting" from September 3 at 11am ET to September 6 at 11am ET.
In each round, nominees proceeded to the next round by bracket standings.
Four-round voting
Song of Summer was held as "four-round voting" from September 6 at 11am ET to September 10 at 11am ET.
In each round, nominees proceeded to the next round by bracket standings.
Ratings
The 2024 MTV Video Music Awards received 2.1 million viewers across all networks, including 728,000 viewers on MTV.[18]
The ceremony score their biggest audience in four years with 4.08 million, up 8% compared to the previous year.[19][20] It was offered on streaming through Vix and had an additional linear encore airing on UniMás.
Reaction
This section needs expansion. You can help by adding to it. (September 2024)
After receiving the award for Best Afrobeats Video, in her acceptance speech, South African singer Tyla described the victory as "special but also bittersweet,"[21] as she went on to express her thoughts about categorizing every African genre as Afrobeats.[22]
^ abcdMTV. "The Official Voting Rules"(PDF). 2024 MTV Video Music Awards Voting. Archived(PDF) from the original on September 7, 2024. Retrieved August 31, 2024 – via mtv.com.
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