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The Paraíba gubernatorial election was held on 5 October 2014 to elect the next governor of the state of Paraíba, Brazil. Governor Ricardo Coutinho of the Brazilian Socialist Party ran for reelection and won.^{[citation needed]}

Candidates

Candidate	Running mate	Coalition
Vital do Rêgo Filho PMDB	Roberto Paulino PMDB	"Real Renewal" (PMDB)
Antônio Radical PSTU	Lena Leite PSTU	-
Ricardo Coutinho PSB	Lígia Feliciano PDT	"The Work Force" (PSB, PDT, PT, DEM, PRTB, PRP, PV, PSL, PCdoB, PHS, PPL)
Cássio Cunha Lima PSDB	Ruy Carneiro PSDB	"The People's Will" (PSDB, PEN, PR, PTB, PSD, SD, PMN, PPS, PTdoB, PTN, PRB, PSDC, PSC, PP)
Tárcio Teixeira PSOL	Marcos Dias PSOL	-
Major Fábio PROS	Olavo Filho PROS	-

Date	Institute^[1]	Candidate						Blank/Null/Undecided
Date	Institute^[1]	Ricardo Coutinho (PSB)	Cássio Cunha Lima (PSDB)	Vital do Rêgo Filho (PMDB)	Major Fábio (PROS)	Tárcio Teixeira (PSOL)	Antônio Radical (PSTU)	Blank/Null/Undecided
August 28–31, 2014	Ibope	33%	47%	4%	1%	-	-	14%
August 7–9, 2014	Ipespe	25%	48%	3%	1%	-	-	22%