Louisiana Tech entered the championship game with a record of 8–4 and went 6–0 in conference play until November 22, 2014, against newcomers Old Dominion Monarchs. The loss to the Monarchs brought Rice back to compete for the division title. Louisiana Tech defeated Rice in their last regular season game, which brought the Bulldogs to their first conference championship game in program history.
Marshall entered the championship game with a record of 11–1 after winning all non-conference games and all of their conference games except for conference foe Western Kentucky. Marshall trailed Middle Tennessee in the East Division standings, until they faced on October 15, 2014. Marshall defeated the Blue Raiders 49–24, moving the Thundering Herd to the top of the division. Marshall continued to storm through the rest of their schedule and was crowned East Division Champs after defeating defending champions, Rice on November 15, 2014, in Huntington.
This was Marshall's second appearance in the Conference USA Championship series in back–to–back years. Marshall hosted the championship game in Huntington, WV on December 6, 2014, marking the first time the Conference USA Championship was played in Huntington.