The paperwork for the foundation of the IAM Cycling SA company was filed in Geneva on 19 April 2012.[5] The team was founded by Swiss businessman Michel Thiétaz and sponsored by his company IAM Independent Asset Management for three seasons.[6] The team budget for their premiere season was 7 million euros.[7] In August 2012 the team announced a high-profile signing, with 2010 Giro d'Italia stage winner and 2012 Tour of Utah winner Johann Tschopp of BMC Racing Team joining the team.[6]Cofidis rider Mickaël Buffaz was rumoured to sign with the team, but did not receive a contract.[6] IAM Cycling joined the Mouvement pour un cyclisme crédible in October 2012.[8]
The 2013 Tour of Qatar was the teams' first ever stage race. Martin Elmiger finished second on the first stage, but lost his place in the general classification the next day. Heinrich Haussler finished fifth on stage three and ninth on stage five. The team did well at the Tour Méditerranéen in February, with Matteo Pelucchi finishing second on the first stage, letting him ride in the white jersey on stage two as the leader of the young rider classification.[13]Thomas Löfkvist finished fourth on the second stage,[14] and sixth on stage four which placed him in the green points jersey and only two seconds behind leader Maxime Monfort of RadioShack–Leopard.[15] On the final stage Löfkvist lost the points jersey to Jürgen Roelandts of Lotto–Belisol but took over the lead and won the overall classification. Gustav Larsson finished eight and Stefan Denifl eleventh overall, and IAM won the teams classification ahead of Androni Giocattoli–Venezuela.[16]
At the 2013 Tour of OmanKristof Goddaert finished eight on the stage one bunch sprint, but was only 11th overall due to intermediate sprints.[17] On stage two Goddaert finished in 63rd place and lost his position in the general classification.[18] Martin Elmiger took part in a late breakaway which led to him finishing third, helping him into third place overall and seventh in the points classification.[18]Marco Bandiera finished seventh, which placed him in ninth place overall.[18] After stage two Jonathan Fumeaux was eighth in the young rider classification, and IAM was second in the team classification.[18] Elmiger finished 16th on stage three, dropping to fourth overall while IAM fell to third place in the teams classification and Fumeaux climbed to sixth in the young rider classification.[19] On stage four Johann Tschopp crossed the finish line in Jebel Akhdar in seventh place, which led to an eighth place in the overall standings and four points in the points classification.[20] Fumeaux dropped one position in the young rider classification and IAM dropped to fourth place in the teams competition.[20] On stage five Tschopp again finished seventh, elevating him into sixth position overall six seconds in front of Vincenzo Nibali (XDS Astana Team).[21] Fumeaux finished 76th on the stage and dropped to ninth place in the youth classification.[21] On the sixth and final stage Tschopp finished with the bunch, thus retaining his sixth place in the general classification.[22] Elmiger was 15th overall.[22] Fumeaux finished ninth overall in the young riders classification, over a minute behind eighth placed Jens Keukeleire of Orica–GreenEDGE, and IAM finished fourth in the teams classification only twelve second behind third placed FDJ.[22] Elmiger and´Tschopp finished 17th and 20th respectively in the overall points classification, with Marco Bandiera and Goddaert also scoring some points.[22]