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The 2012 Canadian Direct Insurance BC Men's Curling Championship (British Columbia's men's provincial curling championship) was held from February 8 to 12 at the Parksville Curling Club in Parksville, British Columbia. The winning team of Jim Cotter, represented British Columbia at the 2012 Tim Hortons Brier in Saskatoon, Saskatchewan.^[1][2]

For the 2011–12 season, the British Columbia Curling Association made changes to the men's championship format. The tournament will be held in a triple knockout format with sixteen teams, and the qualifiers will play in a four team page playoff. This will allow an additional six teams to compete, compared to the ten team round-robin system used in the 2010–11 season. Teams will qualify for the championship through the following berth allocations:^[1]

• Defending Champion
• Top C.T.R.S Men's Team as of December 1, 2011^[update]
• 4 Qualifications from Open Event Qualification #1
• 4 Qualifications from Open Event Qualification #2
• 3 Qualifications from Open Event Qualification #3
• 3 Qualifications from Open Event Qualification #4

February 11, 11:00 AM PT

Sheet A	1	2	3	4	5	6	7	8	9	10	Final
Pierce	2	0	1	3	0	2	1	X	X	X	9
Cotter	0	1	0	0	1	0	0	X	X	X	2

February 11, 11:00 AM PT

February 11, 7:30 PM PT

Sheet A	1	2	3	4	5	6	7	8	9	10	11	Final
Cotter	0	0	0	3	0	0	2	0	1	0	1	7
Baier	0	0	1	0	0	1	0	2	0	2	0	6

February 12, 5:00 PM PT

Sheet A	1	2	3	4	5	6	7	8	9	10	Final
Pierce	1	0	0	0	1	0	2	1	0	0	5
Cotter	0	0	1	1	0	2	0	0	2	1	7

2012 Canadian Direct Insurance BC Men's Championship
Jim Cotter 3rd British Columbia Provincial Championship title