The 2004 North Carolina Tar Heels football team represented the University of North Carolina at Chapel Hill as a member of the Atlantic Coast Conference (ACC) during the 2004 NCAA Division I-A football season. Led by third-year head coach John Bunting, the Tar Heels played their home games at Kenan Memorial Stadium in Chapel Hill, North Carolina. North Carolina finished the season 6–6 overall and 5–3 in ACC play to tie for third place. They lost to Boston College in the Continental Tire Bowl.

Date	Time	Opponent	Site	TV	Result	Attendance
September 4	1:30 p.m.	William & Mary*	Kenan Memorial Stadium Chapel Hill, NC		W 49–38	43,500
September 11	3:30 p.m.	at No. 15 Virginia	Scott Stadium Charlottesville, VA (South's Oldest Rivalry)	ABC	L 24–56	62,790
September 18	6:00 p.m.	Georgia Tech	Kenan Memorial Stadium Chapel Hill, NC		W 34–13	46,250
September 25	1:30 p.m.	No. 24 Louisville*	Kenan Memorial Stadium Chapel Hill, NC		L 0–34	49,000
October 2	12:00 p.m.	at No. 9 Florida State	Doak Campbell Stadium Tallahassee, FL	ESPN2	L 16–38	82,708
October 9	6:00 p.m.	NC State	Kenan Memorial Stadium Chapel Hill, NC (rivalry)		W 30–24	60,000
October 16	10:00 p.m.	at No. 11 Utah*	Rice–Eccles Stadium Salt Lake City, UT		L 16–46	45,319
October 30	7:00 p.m.	No. 4 Miami (FL)	Kenan Memorial Stadium Chapel Hill, NC	ESPN2	W 31–28	58,000
November 6	12:00 p.m.	No. 18 Virginia Tech	Kenan Memorial Stadium Chapel Hill, NC	ESPN2	L 24–27	58,000
November 13	12:00 p.m.	at Wake Forest	Groves Stadium Winston-Salem, NC (rivalry)	JPS	W 31–24	37,623
November 20	12:00 p.m.	at Duke	Wallace Wade Stadium Durham, NC (Victory Bell)	JPS	W 40–17	30,541
December 30	1:00 p.m.	vs. No. 25 Boston College*	Bank of America Stadium Charlotte, NC (Continental Tire Bowl)	ESPN2	L 24–37	73,258
*Non-conference game Homecoming Rankings from AP Poll released prior to the game All times are in Eastern time

^[1]