Plaid Cymru selected Simon Thomas, who had been their Director of Policy and responsible for writing their manifestos for the 1997 general election and 1999 Assembly election. Labour, who had come second in the previous general election, chose a local social worker, Maria Battle.
The election campaign was dominated by the issue of European Objective 1 funding. The constituency was part of the area of Wales that was granted Objective One status in 1999, but under European rules the funding had to be matched by a minimum of 25% from other sources, including private funding and resources from central and local government. Plaid Cymru, Conservative and Liberal Democrat politicians demanded this funding be made available solely from central government in addition to the block grant already paid to the Welsh Assembly by the UK Treasury, and the chief reporter for Wales on Sunday newspaper Martin Shipton stood as a single-issue candidate demanding 'Match Funding now'. The Labour administration in the Welsh Assembly insisted that such a demand misrepresented the resourcing of Objective 1 programmes.
Polling day in the by-election was 3 February. Plaid Cymru retained the seat comfortably, with the Liberal Democrats taking second in a seat they had previously held from 1974 until 1992 – and would win again in 2005.