The 1977 Kansas Jayhawks football team represented the University of Kansas in the Big Eight Conference during the 1977 NCAA Division I football season. In their third season under head coach Bud Moore, the Jayhawks compiled a 4–6–1 record (2–4–1 against conference opponents), finished in sixth place in the conference, and were outscored by opponents by a combined total of 269 to 131.^[1][2] They played their home games at Memorial Stadium in Lawrence, Kansas.

The team's statistical leaders included Brian Bethke with 384 passing yards, Norris Banks with 655 rushing yards, and David Verser with 220 receiving yards.^[3] Tom Fitch, Tom Dinkel, and John Masacarello were the team captains.^[2]

Date	Opponent	Site	Result	Attendance
September 10	at No. 9 Texas A&M*	Kyle Field College Station, TX	L 14–28	51,494–53,585
September 17	at No. 14 UCLA*	Los Angeles Memorial Coliseum Los Angeles, CA	L 7–17	39,832–40,738
September 24	No. 15 Washington State*	Memorial Stadium Lawrence, KS	W 14–12	40,763–44,540
October 1	at No. 1 Oklahoma	Oklahoma Memorial Stadium Norman, OK	L 9–24	71,184–72,331
October 8	at Miami (FL)*	Miami Orange Bowl Miami, FL	L 7–14	28,010
October 15	No. 3 Colorado	Memorial Stadium Lawrence, KS	T 17–17	34,725–39,320
October 22	Oklahoma State	Memorial Stadium Lawrence, KS	L 0–21	38,326
October 29	at Iowa State	Cyclone Stadium Ames, IA	L 3–41	47,811
November 5	Kansas State	Memorial Stadium Lawrence, KS (rivalry)	W 29–21	47,858
November 12	at No. 12 Nebraska	Memorial Stadium Lincoln, NE (rivalry)	L 7–52	74,565–76,392
November 19	Missouri	Memorial Stadium Lawrence, KS (Border War)	W 24–22	43,148
*Non-conference game Homecoming Rankings from AP Poll released prior to the game