The team finished third in the Atlantic Division and fourth in the Eastern Conference. After three consecutive 60-loss seasons, the team made the NBA playoffs for the first time and became the youngest team to have ever done so in terms of average player age. They lost in the first round of the playoffs to the eventual champions, the Boston Celtics.
McAdoo had an outstanding second season and led the league in scoring with 30.6 ppg.[2][3] The Braves led the league in team scoring (111.60) but were last in team defense (111.8).[4] They totaled 427,270 in attendance in their 41 home games, ranking them 4th of 17 teams.[4] The Braves played several home games at the Maple Leaf Gardens in Toronto, in order to expand their fan base into Canada.[2] This season was the first of three consecutive scoring titles for McAdoo.[3] McAdoo also posted 15.1 rebounds per game and 3.3 blocked shots per game, which were each third in the league.[3] It was the most recent time that one player averaged both 30 points and 15 rebounds in the same NBA season.[5][6] In addition to McAdoo, the Braves were led by Ernie DiGregorio, who became the second straight Brave (following McAdoo) to capture NBA Rookie of the Year honors by leading the league in assists with 8.2 per game.[2] 1974 NBA Rookie of the Year DiGregorio earned the first of two NBA free throw percentage championships (90.2%) and led the NBA in assists (8.2).[7] That season DiGregorio set the NBA single-game rookie assists record (25), which still stands as unbroken (tied by Nate McMillan).[8] Jim McMillan would finish fifth in the NBA in minutes played (3322) and tenth in free throw percentage (85.8%).[9] He also finished second on the Braves in scoring (18.6).[10] Heard went on to rank in the top ten in rebounds (11.7, 10th) and blocked shots (2.8, 6th) that season.[11]Randy Smith, who was third on the team in scoring with a 15.5 average,[10] finished third in the league in steals (2.5/game).[12]
October–November
In his October 9, 1973 NBA debut against the Houston Rockets, Ernie DiGregorio had 14 assists.[13] DiGregrorio had 17 points but it was a 25-foot basket with two seconds left in overtime by McAdoo, who had 31 points and 21 rebounds, that earned the Braves a 107–105 victory.[14][15] An October 30 victory over the Seattle SuperSonics gave the Braves a half game lead over the Celtics in the Atlantic Division with a 6–4 record.[16] The Braves only won one of their next nine games.[4] It came on November 14 when McAdoo set the franchise single game rebound record with 28 against the Atlanta Hawks. That night, he also scored 31 points for the fourth game in a row.[17] Two weeks later on November 28, the Braves lost when Pete Maravich, who entered the game in the second quarter and posted 42 points off the bench, led the Atlanta Hawks over the Braves by 130–106.[18]
December–January
The Braves' December 12 game against the Celtics was played in Providence, Rhode Island, making it a homecoming game for DiGregorio, the former Providence Friar. The Braves lost for the 20th consecutive time to the Celtics that night.[19] Following a December 30 loss to the Los Angeles Lakers, the Braves fell to a 16–22 record at the end of 1973 but began the New Year with a season high seven-game winning streak.[4] Heard set a career high with 22 rebounds in game five of the streak on January 8.[20] The fifth game of the streak set a new franchise record for consecutive wins and gave the team 21 wins, which matched their total of the prior season.[21][22] The resulting 23–22 record following the January 12 victory over the Capital Bullets gave them their first winning record since their 6–5 start.[4] McAdoo, who would go on to finish second in the NBA Most Valuable Player Award balloting, represented the team in the January 15, 1974 NBA All-Star Game.[3] By the end of the month the Braves had fallen back to a 26–29 record.[4]
February–March
On February 1, the Braves traded Kunnert and Wohl to the Rockets for Goukas and Marin.[23][24] The team then went 10–5 in February.[4] On February 27, the Braves earned their first victory over the Boston Celtics after 22 defeats.[25] By late February, the team had the top scoring offense in the league.[26] They clinched their first playoff experience in a victory at a home game held at Toronto's Maple Leaf Gardens against the Portland Trail Blazers as McAdoo again had 28 rebounds as well as 29 points.[27][28] The clinching game on March 10 was the Braves 74th game.[10] The team reached five games over .500 three times following their 40th, 41st and 42nd wins but lost the last three games of a five-game western road trip to conclude the season at 42–40.[4] The team made the playoffs by finishing in 3rd place in the Atlantic Division.[2]
In the 1974 NBA Playoffs the Braves were matched up against the Boston Celtics. The Celtics had won 22 of 24 matches between the teams. However, the Braves had won the most recent two matches after 22 straight defeats, including 5 earlier that season.[29] Through four games, the series was even at two games apiece. However the Celtics would pull away with two more wins to take the series in six games.[2] With rookie DiGregorio and 2nd year McAdoo leading the way, the team became the youngest NBA playoff team (24.42, using data going back to 1952) based on average age weighted by minutes played. The 1977–78 Milwaukee Bucks (23.82) would surpass this record.[30] The Celtics went on to win the NBA championship in the 1974 NBA Finals.[2]
In game 1, the Braves lost a 17-point lead as Dave Cowens led a fourth quarter rally despite five personal fouls.[31][32] In game 2, the Braves evened the series 1–1 with a 115–105 victory despite balanced scoring by the Celtics who had three 20-point scorers: Jo Jo White had 27, Don Nelson had 21 and John Havlicek had 20. McAdoo had 23 and DiGregorio had 18 for Buffalo.[33] The Braves led most of game 2 and held on for the victory.[34] In game 3, the Celtics scored 39 first quarter points on their way to a 120–107 victory. Havlicek had 43 points (26 in the first half), and Cowens added 23 (17 in the first half).[35] The Braves recovered from an early fourth quarter 10-point deficit to win game 4 104–102.[36] The game had a frenetic final 15 seconds as McMillian lost the ball on a drive resulting in a game-tying fast break by the Celtics. Then when a McAdoo shot rolled off the rim, McMillian tipped the ball in as time expired for the victory. The Braves had rallied from an 84–74 deficit to tie the score at 98 largely on the performance of McAdoo.[37] In the game the lead changed hands 9 times, and the Braves outrebounded the Celtics 62–38, including 20–3 offensive rebounds (11 by McMillian).[38] The Celtics won game 5 by a 100–97 margin.[39] Although McAdoo was held to 16 points on the night, the Braves led 89–85 with four minutes left.[40] The Celtics won game 6 of the series when White sank two free throws after time expired in regulation play for a 106–104 victory.[41] McAdoo had tied the score at 104 with 7 seconds left, but he fouled White at midcourt.[42]
In the playoffs, Heard bettered his regular season 15.3 points and 11.7 rebounds averages with 16.8 points and 14.7 rebounds.[11] Likewise, McAdoo contributed 31.7 points and 13.7 rebounds.[3] McMillian contributed 14.5 points and 8.8 rebounds.[9] Following the season the team lost Bob Kauffman to the New Orleans Jazz in the May 20, 1974 NBA Expansion Draft.[43]
Prior to this season the Braves had lost 60 games or more each year and failed to make the NBA playoffs.[44] Over the course of the season, the team made a series of player transactions that were part of the résumé that earned Buffalo Braves General Manager Eddie Donovan the NBA Executive of the Year Award and put the team into the playoffs for the first time.[45] Donovan's season bolstered his reputation as a wheeler and dealer.[46]