The 1968 Baylor Bears football team represented Baylor University (Waco, Texas) in the Southwest Conference (SWC) during the 1968 NCAA University Division football season. In their tenth and final season under head coach John Bridgers, the Bears compiled a 3–7 record (3–4 against conference opponents), finished in fifth place in the conference, and were outscored by opponents by a combined total of 322 to 206.^[1][2] They played their home games at Baylor Stadium in Waco, Texas.

The team's statistical leaders included Steve Stuart with 1,320 passing yards, Pinkie Palmer with 818 rushing yards, Jerry Smith with 509 receiving yards, and Gene Rogers and Pinkie Palmer with 36 points scored each.^[3] Jackie Allen and Pinkie Palmer were the team captains.^[2]

Date	Opponent	Site	Result	Attendance	Source
September 21	at No. 15 Indiana*	Seventeenth Street Stadium Bloomington, IN	L 36–40	44,382
September 28	at Michigan State*	Spartan Stadium East Lansing, MI	L 10–28	64,826
October 5	at No. 10 LSU*	Tiger Stadium Baton Rouge, LA	L 16–48	67,931	[4]
October 12	at No. 14 Arkansas	Razorback Stadium Fayetteville, AR	L 19–35	41,429
October 26	Texas A&M	Baylor Stadium Waco, TX (Battle of the Brazos)	W 10–9	40,000
November 2	at TCU	Amon G. Carter Stadium Fort Worth, TX (rivalry)	L 14–47	23,078
November 9	No. 10 Texas	Baylor Stadium Waco, TX	L 26–47	33,000	[5]
November 16	Texas Tech	Baylor Stadium Waco, TX (rivalry)	W 42–28	20,000
November 23	at SMU	Cotton Bowl Dallas, TX	L 17–33	22,000
November 30	Rice	Baylor Stadium Waco, TX	W 16–7
*Non-conference game Homecoming Rankings from AP Poll released prior to the game

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