Since gaining promotion back to the First Division in 1963, Stoke had done well and managed to consistently finish in mid-table avoiding any fears of relegation. However, in 1967–68 Stoke did have a later than expected fight against relegation and after going seven straight matches without a win towards the end of the season it looked as if Stoke were heading back to the Second Division but a thrilling 3–2 win over Leeds set Stoke up to beat Liverpool on the final day ensuring survival by three points.[1]
Season review
League
Dennis Viollet left Stoke in May 1967 for Baltimore Bays in the United States, and Tony Waddington decided against signing a replacement, making just one transaction prior to the start of the 1967–68 season, purchasing Burnley left back Alex Elder for £50,000.[1] Elder had a fine career at Turf Moor but at Stoke after an early injury he never produced the form expected of him and is considered to be one of Waddington's worst signings.[1] After a decent enough start to the campaign by Christmas results did not go well at all and the side slipped down the table and into the relegation places.[1] Results continued to be poor and after a 3–0 defeat away at West Bromwich Albion on 13 March, Stoke went and lost the next six matches.[1]
Consequently, a lot of 'wheeling a dealing' was done in the transfer market with Alan Philpott leaving for Oldham, Maurice Setters to Coventry and the popular Calvin Palmer moving to Sunderland for £70,000. To fill the gap Waddington brought in Willie Stevenson from Liverpool for £30,000.[1] Thanks to three fine results late on in the season, including a thrilling 3–2 win over Don Revie's Leeds and a decisive 2–1 victory over Liverpool, Stoke managed to finish in 18th place three points away from the relegation places.[1]