Competera

Infotaula d'organitzacióCompetera

Competera és una plataforma d'intel·ligència artificial que ajuda als detallistes en línia i fora de línia amb preus de cartera mitjançant recomanacions de preus en un SKU i nivell de categoria completa.[1][2] Compètera es va llançar el 23 d'abril de 2014. Els fundadors són Alexander Galkin, Andrey Mikhailov, i Alexander Sazonov.[3][4] La seu central es troba a Kíev, Ucraïna amb oficines addicionals a Califòrnia, Singapur i Londres.[5] La plataforma ofereix diversos productes: dades competitives, automatització de preus i optimització de preus. Aquest últim ofereix detallistes amb recomanacions de preus i promocions.

Pel que fa al finaçament, Competera ha rebut la primera inversió en risc del fons SMRK Venture. Posteriorment, la companyia va plantejar un total de 3 milions de dòlars en finançament de 2 rondes. L'últim finançament es va plantejar el 5 de febrer de 2019, des d'una ronda de llavor.[6]

Competera ofereix recomanacions periòdiques de revisió, promoció i marcadors per als detallistes Omnichannel.[7][8][9][10][11][12] Es basen en 60 factors de preus i no preus, demanda de clients i normes de negoci individuals de clients.[13][14] Utilitza tecnologia d'aprenentatge i pràctiques economètriques per permetre als usuaris establir el preu correcte per a un producte en qualsevol categoria o indústria.[15][16][17]

Premis

El gener del 2021 es va incloure Competera a Gartner Market Guide.[18]

A l'hivern 2020, Competera es va presentar a l'actual informe de planificació detallista de la investigació de Forrester.[19]

Referències

  1. ↑ Galkin, Aleksandr. «Council Post: From Strategy To Tactics: Why You Need Technology For Better Pricing Execution» (en anglès). [Consulta: 21 maig 2021].
  2. ↑ «How the Ukrainian company Competera grew into a million-dollar business without any outside investments» (en anglès americà), 11-09-2018. Arxivat de l'original el 2021-05-18. [Consulta: 21 maig 2021].
  3. ↑ Team, Startup Info. «Reinventing Retail Pricing for Global Brands in Times of Uncertainty» (en anglès americà). [Consulta: 21 maig 2021].
  4. ↑ Shane. «Venture Investor and Stanford Lecturer, Ph.D. Maciej Kraus Joins Award-Winning AI Startup Competera as Advisor – Guest Post – Feedspot» (en anglès americà). [Consulta: 21 maig 2021].[Enllaç no actiu]
  5. ↑ «Venture Investor and Stanford Lecturer, Ph.D. Maciej Kraus Joins Award-Winning AI Startup Competera as Advisor» (en anglès americà), 17-07-2020. [Consulta: 21 maig 2021].
  6. ↑ «SMRK VC investor portfolio, rounds & team» (en anglès). [Consulta: 21 maig 2021].
  7. ↑ «The Future Of Retail Is Here: 5 Top-Notch Technologies For Retailers To Profit From». [Consulta: 21 maig 2021].
  8. ↑ «Backcasting: Building an Accurate Forecasting Model for Your Business» (en anglès americà). [Consulta: 21 maig 2021].[Enllaç no actiu]
  9. ↑ Olufisayo. «Business Efficiency at Lower Costs: 5 Best-Working Steps for Digital Retailers» (en anglès americà), 08-12-2020. [Consulta: 21 maig 2021].
  10. ↑ «How to Stay Competitive During the Covid-19 Crisis – IoEBusiness.com» (en anglès americà). Arxivat de l'original el 2021-05-21. [Consulta: 21 maig 2021].
  11. ↑ Mulvenna, Andrew. «How AI Can Improve Price Optimization Efforts» (en anglès). [Consulta: 21 maig 2021].
  12. ↑ «Market-Based Pricing Helps E-Tailers Reprice 50% Faster And Get Better Market Coverage» (en anglès americà), 21-08-2020. [Consulta: 21 maig 2021].
  13. ↑ Galkin, Aleksandr. «Council Post: An Experience To Remember: Making Shoppers An Offer They Can't Refuse» (en anglès). [Consulta: 21 maig 2021].
  14. ↑ «20+ Business Management Software & Tools Every Organization Should Use To Streamline Processes & Increase Efficiency» (en anglès). [Consulta: 21 maig 2021].
  15. ↑ «How To Benefit From AI To Win The Market» (en anglès americà), 24-04-2019. [Consulta: 21 maig 2021].
  16. ↑ Mulvenna, Andrew. «How to Improve E-Commerce Operational Efficiency» (en anglès). [Consulta: 21 maig 2021].
  17. ↑ «3 Ways To Harmonize the Customer Experience» (en anglès). [Consulta: 21 maig 2021].
  18. ↑ «Competera listed as a Representative Vendor in Gartner Market Guide» (en anglès). [Consulta: 21 maig 2021].
  19. ↑ «Now Tech: Retail Planning, Q4 2019». [Consulta: 21 maig 2021].

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