Zoom is a Mumbai-based Indian glamour and entertainment television channel primarily covering Bollywood.[4] The channel was launched in September 2004 and caters primarily to urban audiences.[5] It started out as a music/Bollywood/serial channel, but quickly pulled serials off the air, becoming a music and Bollywood news channel within months. It is part of The Times Group, one of India's largest media conglomerates. An internet pioneer, it has been available on mobile internet since March 2009.[6]