On 19 June 2011, all Zee channels rebranded with a new logo which was like number two instead of alphabet Z.[4][5][6][importance?]
In 2019, Samrat Ghosh became the head of the channel.[7][importance?]
The channel's new graphics was revealed during Sa Re Ga Ma Pa on 7 October 2018.[8][9][10][importance?] In February 2020, it was one of the largest Bengali-language television channels in India by viewership.[11]
On 30 September 2021, Bangladesh imposed a blackout on foreign television channels, including Zee Bangla, that broadcast commercials.[12] Two weeks later, Zee Bangla resumed broadcasting in Bangladesh, albeit without the commercials.[13]