Yummly

Yummly, Inc.
Company typeSubsidiary
Industry
FoundedOctober 2008
Founder
  • David Feller
  • Vadim Geshel
HeadquartersSan Carlos, California
Key people
  • Andrew Grose (Chief Operating Officer 2019-present)
  • David Feller (Chief Executive Officer 2008-2017)
  • Vadim Geshel (CTO 2008-2021)
  • Brian Witlin (Chief Executive Officer 2017-2021)
ProductsSearch
ParentWhirlpool Corporation
Websiteyummly.com

Yummly was an American website and mobile app that provided users recipes via recommendations and a search engine. Yummly used a knowledge graph to offer a semantic web search engine for food, cooking and recipes.[1][2]

History

The company was founded by David Feller and Vadim Geshel in early 2008. Feller was previously with Half.com, eBay and StumbleUpon. Yummly raised 7.8 million in venture capital and was backed by First Round Capital, Harrison Metal Capital, Intel Capital, and Unilever Ventures.[3]

In March 2013, Yummly opened access to its application programming interface to other companies as a paid service. The API allows searching for ingredients, cooking methods, and nutritional data.[4]

In 2014, Yummly had 15 million active users in the US and launched international websites in the UK, Germany and The Netherlands.[5]

In May 2017, the company was acquired by appliance maker Whirlpool Corporation and allowed to operate as a subsidiary, keeping its current head office.[6][7]

On 3rd April 2024, website TheSpoon reported that the entire Yummly team had been made redundant. The app and website were taken offline in December 2024, with the latter pointing to KitchenAid's US website.

Reception

In December 2014, Yummly was named by Apple as one of the "Best of 2014" apps in the App Store.[8]

In March 2022, PCMag gave Yummly a rating of 3.0 out of 5, praising the app for its "useful recipe-collecting and grocery-shopping tools, as well as cool video lessons," but noting that the app had "numerous issues, including the inability to edit recipes, the absence of a digital pantry, and poor grocery data consolidation," comparing it negatively with rival meal-planning app Paprika.[9]

See also

References

  1. ^ "The Technology Behind The Food Porn Boom". Fast Company. Retrieved 10 June 2014.
  2. ^ Goldfisher, Alistair (Nov 24, 2010). "Startup Yummly like "Google for food"". Reuters. Thomson Reuters. Retrieved Feb 16, 2015.
  3. ^ "Semantic Recipe Search Engine Yummly Raises $6M From Unilever And Others". TechCrunch. AOL. 21 March 2012. Retrieved 14 February 2015.
  4. ^ Fitchard, Kevin (March 20, 2013). "Yummly opens up its recipe API to food app developers". Gigaom. Archived from the original on March 3, 2021. Retrieved February 17, 2015.
  5. ^ "Yummly Takes Its Recipe Discovery Platform International With U.K. Site & iOS App Launch". TechCrunch. AOL. 15 January 2014. Retrieved 14 February 2015.
  6. ^ Clark Thompson, Ashlee (4 May 2017). "Whirlpool buys Yummly recipe site, app". CNET. CBS Interactive. Retrieved 4 May 2017.
  7. ^ Lunden, Ingrid (4 May 2017). "Whirlpool acquires Yummly, the recipe search engine last valued at $100M". TechCrunch. Retrieved 4 May 2017.
  8. ^ "Apple Says These Are the Best Apps of 2014". Time. Retrieved 8 December 2014.
  9. ^ Zamora, Gabriel (2022-03-24). "Yummly Review". PCMag. Archived from the original on 2023-06-30. Retrieved 2024-07-10.

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