YRF Television

YRF Television
IndustryEntertainment
Founded2009
FounderYash Chopra
Defunct2012[citation needed]
Headquarters
Mumbai, India
Key people
ProductsTelevision programmes
ParentYRF

YRF Television was a TV production company, based in Mumbai, India,[1] and promoted by Aditya Chopra. YRF Television has produced a small number of programmes.[2] It was owned by Yash Raj Films (YRF) It entered into an exclusive agreement with Sony Entertainment Television (now Multi Screen Media Private Limited), one of India's leading television broadcaster, on 6 October 2009 to produce exclusive fiction and non-fiction content for the channel.[3]

Productions

YRF television produced five programmes in its first season, starting on 1 January 2010. It is operating with its second season from 28 January 2011 and has produced a further two programmes to date. Overall, it has produced seven programmes.[4]

TV Series Original run Brief description
Seven 1 January 2010 – 25 June 2010 A story of the search for the seven descendants of Saptrishi and their journey of discovering their real capabilities. Asmin, Hriday, Varya, Haryaksh, Mastishk, Eklavya, and Drishika along with their guardians, Shunya and Shlok, have what it takes to save the world. [5]
Lift Kara De 1 January 2010 – 15 May 2010 A talk show hosted by Bollywood movie director, Karan Johar. [6]
Powder 3 January 2010 – 24 June 2010 Powder an insight of the drug lord, Naved Ansari, and an honest team of Narcotics Control Bureau led by Usmaan Malik who plans to nab Ansari before he can hoodwink the system into letting him go Scot free.
Mahi Way 2 January 2010 – 18 June 2010 The series revolves around an overweight and adorable girl named Mahi Talwar. She is bubbly, witty, intelligent and funny, however, the constant jokes and insults have demoralised her and she's low on self-confidence.
Rishta.com 3 January 2010 – 30 June 2010 Rishta.com is the story of two contrasting individuals namely Isha and Rohan who open a matrimonial agency and try to unite the matches made in heaven, on earth.
Khotey Sikkey 28 January 2011 – 23 April 2011 The show revolves around an unlikely gang of five privileged youngsters and one stubborn cop.
Kismat 14 February 2011 – 2 June 2011 It revolves around the stories of two men, Aditya Raj Merchant and Kabir Khan, born worlds apart having nothing in common except the same date of birth (15 August 1947) and a zeal to succeed in life.

References

  1. ^ "Yash Raj Films (YRF) Contact Details".
  2. ^ IANS (26 January 2011). "YRF TV driven by content, not TRPs'". Hindustan Times. Retrieved 31 January 2019.
  3. ^ "Yash Raj Films (YRF) teams up with Sony Entertainment Television for exclusive TV content deal". Archived from the original on 26 December 2009.
  4. ^ "All YRF soaps to go off air from July 1". Hindustan Times. 30 June 2010.
  5. ^ Seven (Fantasy), Kashmira Irani, Aarun Nagar, Nushrratt Bharuccha, 1 January 2010, retrieved 11 October 2024{{citation}}: CS1 maint: others (link)
  6. ^ Lift Kara De (Reality-TV), Karan Johar, Aishwarya Sakhuja, YRF Television, 1 January 2010, retrieved 11 October 2024{{citation}}: CS1 maint: others (link)