Winterland Ballroom (more commonly known as Winterland Arena or simply Winterland) was an ice skating rink and music venue in San Francisco, California, United States. The arena was located at the corner of Post Street and Steiner Street. It was converted for exclusive use as a music venue in 1971 by concert promoter Bill Graham and became a popular performance location for many rock acts. Graham later formed a merchandising company called Winterland Productions, which sold concert shirts, memorabilia, and official sports team merchandise.
History
The venue was opened on June 29, 1928, as the New Dreamland Auditorium.[2] It served as an ice skating rink that could be converted into a seated entertainment venue. Sometime in the late 1930s the building's name was changed to Winterland, and it successfully operated through the Great Depression. It was built in 1928 for $1 million (equivalent to $17.7 million in 2023).[3] The New Dreamland was built on the site of the Dreamland Rink (midway on the west side of Steiner between Post and Sutter) and Sid Grauman's National Theatre (on the corner of Post and Steiner).[4]
In 1936, Winterland began hosting the Shipstads and Johnson Ice Follies.[5] Impresario Clifford C. Fischer staged an authorized production of the Folies Bergère, the Folies Bergère of 1944, at the Winterland Ballroom in November 1944.[6] The Ballroom hosted opera, boxing and tennis matches.[7]
As a music venue
Starting on September 23, 1966, with a double bill of Jefferson Airplane and the Paul Butterfield Blues Band, Bill Graham began to occasionally rent the venue, which had an audience capacity of 5,400, for larger concerts that his nearby Fillmore Auditorium could not properly accommodate. After closing the Fillmore West in 1971, he began to hold regular weekend shows at Winterland.
Winterland closed on New Year's Eve 1978 / New Year's Day 1979 with a concert by the Grateful Dead, New Riders of the Purple Sage, and The Blues Brothers. The show lasted for over eight hours, with the Grateful Dead's performance—documented on DVD and CD as The Closing of Winterland—lasting nearly six hours, beginning at midnight with Bill Graham's favorite Dead tune, Sugar Magnolia. After the show, the crowd was treated to a hot, buffet-style champagne breakfast. The final show was simulcast live on radio station KSAN-FM and the local PBS TV station KQED.[10]
Winterland was eventually razed in 1985 and replaced by apartments.[11]
Live recordings at Winterland
A number of films and recordings were made in whole or in part at the Winterland Arena.[12]