Brand licensing agency
The evolution of WildBrain 1968 FilmFair London is founded1971 DIC Audiovisuel is founded 1972 Strawberry Shortcake brand is first developed1974 CPLG is founded1976 CINAR and Colossal Pictures are founded 1982 DIC Enterprises is founded 1984 Ragdoll Productions is founded1987 DIC Audiovisuel closes 1988 Studio B Productions is founded1992 Epitome Pictures is founded1993 DIC Enterprises becomes DIC Entertainment 1994 Wild Brain is founded‚ and Red Rover Studios is founded, DIC Entertainment brands as The Incredible World of DIC1995 Platinum Disc Corporation is founded 1996 CINAR buys FilmFair's library 1997 Decode Entertainment is founded1999 Wild Brain acquires Colossal Pictures' employee base 2002 Nerd Corps Entertainment is founded2004 Halifax Film Company is founded, CINAR rebrands as Cookie Jar Group 2005 Platinum Disc Corporation merge as Echo Bridge Home Entertainment 2006 Decode and Halifax Film merge as DHX Media, DIC acquires CPLG, and Ragdoll Worldwide is formed with BBC Worldwide 2007 DHX Media buys Studio B Productions and Wild Brain becomes Wildbrain Entertainment 2008 Cookie Jar Group absorbs DIC and House of Cool absorbs Red Rover Studios 2010 DHX Media buys Wildbrain Entertainment‚ and Peanuts Worldwide is founded 2011 Decode Entertainment and Red Rover Studios closes 2012 DHX Media buys Cookie Jar Group 2013 DHX Media acquires Ragdoll Worldwide’s back catalogue 2014 DHX Media buys Epitome Pictures, Nerd Corps, and Echo Bridge Home Entertainment's family content library, as well as Family , the Canadian English-language version of Disney Junior , the Canadian French-language version of Disney Junior , and the Canadian version of Disney XD ; Cookie Jar Group is absorbed 2016 The WildBrain multi-channel network launches and Studio B and Nerd Corps merge as DHX Studios 2017 Wildbrain Entertainment closes; DHX Media buys Peanuts Worldwide and Strawberry Shortcake 2018 Halifax Film becomes Island of Misfits 2019 DHX Media rebrands as WildBrain , Epitome Pictures closes, and the WildBrain MCN becomes WildBrain Spark 2020 CPLG becomes WildBrain CPLG 2021 Echo Bridge folds into SP Distribution 2023 WildBrain acquires House of Cool 2024 WildBrain Spark merged into its parent company as WildBrain London
WildBrain CPLG (formerly Copyright Promotions Licensing Group , also known as CPLG ) is a brand licensing agency founded in 1974.[ 1] London , CPLG also operates offices in Paris , Barcelona , Milan , Amsterdam , Lisbon and Munich and has recently expanded its global reach by opening new offices in Toronto [ 2] Japan .
History
Original logo used until 2020. CPLG once represented licensors across three divisions: entertainment, sport, and design. Entertainment brands included Elvis ,[ 3] Spider-Man , Peanuts , World Wide Wrestling , Bob the Builder , Sesame Street , LazyTown , Star Trek , Felix the Cat , and Where's Waldo . England Rugby , England football , England Cricket as well as St Andrews Links and World Rally Championship are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.
In 2006, CPLG was acquired by DIC Entertainment , which in turn, merged with Cookie Jar Group in 2008.[ 4] merger between Cookie Jar Group and DIC Entertainment was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity with DIC. The total value of the deal was $87.6 million.[ 5]
In October 2012, CPLG's parent company, Cookie Jar Group, was acquired by fellow Canadian media company DHX Media (today WildBrain), with ownership of CPLG shifting to that company.
In 2020, after the rebranding of DHX to WildBrain, CPLG was renamed WildBrain CPLG.
References
External links
WildBrain Television WildBrain (UK) Limited Other People Related
