Welcome to My Nightmare is the debut solo studio album by American rock musician Alice Cooper, released on February 28, 1975 by Atlantic Records. A concept album, its songs played in sequence form a journey through the nightmares of a child named Steven. The album inspired the Alice Cooper: The Nightmare TV special, a worldwide concert tour in 1975, and his Welcome to My Nightmareconcert film in 1976. The tour was one of the most over-the-top excursions of that era. Most of Lou Reed's band joined Cooper for this record. Welcome to My Nightmare is his only album under the Atlantic Records label in North America; internationally, it was released on the ABC subsidiary Anchor Records (also his only album for that label).
The cover artwork was created by Drew Struzan for Pacific Eye & Ear. Rolling Stone would later rank it ninetieth on the list of the "Top 100 Album Covers of All Time".[4] Famed horror film star Vincent Price provided a monologue in the song "Devil's Food". The song "Escape" was a rewrite of a song by the Hollywood Stars from their shelved album Shine Like a Radio – The Great Lost 1974 Album, which was finally released in 2013.[5][6] The ballad "Only Women Bleed", released as a single, is a song originally composed by guitarist Dick Wagner for his late-1960s band the Frost, with a new title provided by Cooper and revised lyrics written by Wagner and Cooper.[7] The remastered CD version adds three alternate version bonus tracks.
The Alice Cooper band broke up by spring of 1974, with Cooper beginning work on his first solo project.[8] Cooper intended the music to be more theatrical than the previous glam rock focused records.[8] Alice Cooper's manager, Shep Gordon had a clause in his contract, that allowed the members of Alice Cooper to do a soundtrack album for a different label, other than Warner Brothers. As a result, Shep Gordon and Alice Cooper went to Atlantic Records, a sister label to Warner Brothers, to begin work on the album. Cooper hired Bob Ezrin, who had produced four previous Cooper records, to collaborate with him.[8]
Ezrin, Steve Hunter, and Dick Wagner had all performed on the Alice Cooper band’s 1973 studio album Billion Dollar Babies, produced by Ezrin. Subsequently, Ezrin produced and performed on Lou Reed’s 1973 concept album Berlin, including Hunter, Wagner, and Tony Levin. Reed’s band on his following live album Rock 'n' Roll Animal (1974) was composed of Hunter, Wagner, Prakash John, and Pentti Glan. Ezrin and Cooper hired all four members of Reed’s live band, plus Levin, to work on Cooper’s new album.[8] Wagner and Ezrin would co-write the majority of the tracks with Cooper.[8]
Concept
In 2020, while being interviewed on the Bob Lefsetz podcast, Ezrin recalls that; Alice Cooper's manager Shep Gordon, had a clause that allowed the Alice Cooper band members to make a soundtrack album for another label. As a result, the album needed have a storyline to become a soundtrack, that would subsequently be adapted into a film or television show. Ezrin and Cooper came up with a story concept for the album, with Cooper telling the story of the nightmares of the character Steven.[8]
During the Bob Lefsetz podcast, Ezrin recounts that he and Alice Cooper initially created the storyline, in which a rock star named Steven and his mistress are on a private jet flying over the Rocky Mountains. The jet crashes, and both Steven and his mistress disappear. However, 28 days later, Steven emerges alone and unharmed. During those 28 days, Steven became a vampire and he now lives out his days as a rock star by day and killer at night.
Welcome to My Nightmare received generally mixed reviews upon release. Dave Marsh of Rolling Stone called the album "a TV soundtrack that sounds like one. The horn parts are so corny you might imagine that you're listening to the heavy-metal Ann-Margret." He noted the absence of the original Alice Cooper band, stating, "without the wildness and drive of the sound the Cooper troupe had, the gimmicks on which Alice the performer must rely are flat and obvious." He concluded by saying that it "is simply a synthesis of every mildly wicked, tepidly controversial trick in the Cooper handbook. But in escaping from the mask of rock singer which he claimed he found so confining, Cooper has found just another false face."[10]
In addition, Robert Christgau rated the album a B− grade, stating that it "actually ain't so bad – no worse than all the others". He stated that the varying compositions of the songs would potentially cause the album to influence younger listeners, saying: "Alice's nose for what the kids want to hear is as discriminating as it is impervious to moral suasion, so perhaps this means that the more obvious feminist truisms have become conventional wisdom among at least half our adolescents."[12]
A retrospective review by AllMusic's Greg Prato was more positive. Prato considered the album Cooper's best solo work, despite the absence of the original band: "While the music lost most of the gritty edge of the original AC lineup, Welcome to My Nightmare remains Alice's best solo effort – while some tracks stray from his expected hard rock direction, there's plenty of fist-pumping rock to go around." However, he maintained that "the rockers serve as the album's foundation – 'Devil's Food', 'The Black Widow', 'Department of Youth', and 'Cold Ethyl' are all standouts, as is the more tranquil yet eerie epic 'Steven'." He concluded by comparing the album to Cooper's subsequent solo efforts by stating: "Despite this promising start to Cooper's solo career, the majority of his subsequent releases were often not as focused and were of varying quality."[9]The New York Times, describing the subsequent tour, said that Cooper was much tougher than he looked in concert.[13]
Since its release, Welcome to My Nightmare has become the most-represented album in Alice Cooper's concert setlists, accounting for, even including concerts from before its release, 15.7 percent of all the songs he has played live – a proportion which of course will be much larger counting only shows since the album's composition and release. It is the last album from which every song has been performed live, although "The Awakening" was never played until the Trash Tour on November 21, 1989; while "Some Folks" and "Escape" were never performed after the album's support tour apart from a handful of performances of the latter song in 2001. Alice started playing "Escape" again on his 2019–2020 Ol' Black Eyes Is Back Tour.
