The Watch the Throne Tour was a co-headlining concert tour by American rappers Jay-Z and Kanye West[2] that began on October 28, 2011, in Atlanta and continued until June 22, 2012, with its final show scheduled in Birmingham.[3] Originally scheduled for 23 performances, the tour was expanded to 34 performances in North America due to heavy demand for tickets; 29 shows were confirmed in the United States with 5 shows in Canada. Following massive success in the United States and Canada, Jay-Z & Kanye West announced the European leg of the tour on February 21, 2012, which featured 23 performances, bringing the number of shows to 57 at the time.[4]
The critical and box office performance of the tour received rave reviews, with critics praising the production value, the elaborate stage design, and the large string of successful singles featured. The tour had very little promotion before its premiere, with the exception being behind-the-scene concert footage sponsored by Voyr.[7] It grossed $48.3 million in North America in 2011[8] and $25.4 million in Europe in 2012.[9]
Synopsis
The tour's shows began with West and Jay-Z "emerging on two cube-shaped mini stages to the operatic sounds of "H•A•M".[10] Following that, "Who Gon Stop Me" was the next song, with "Otis" being performed with "a Givenchy – designed American flag flashing on the stage's main screens" after an extended introduction using "Try a Little Tenderness" by Otis Redding.[11] Afterwards, West left the stage, and Jay-Z performed songs like "Where I'm From" and "Empire State of Mind", encouraging the audience to sing along.[11][12] Kanye returned to the stage afterwards, performing his own songs like "Power", "Touch the Sky", and "Gold Digger", with the two of them eventually performing songs like "Run This Town", "Monster" and the remix of "Diamonds from Sierra Leone" together, where Jay-Z repeatedly told the crowd to "put your diamonds up", the sign for Roc Nation.[11][12]
Mixing hits from both artists discographies like "Can't Tell Me Nothing", "Good Life", "Izzo (H.O.V.A.)" and "99 Problems", the show then segued into West performing "Runaway" and "Heartless", which has been described as an "emotional highlight of the show".[10][11] The most energetic part of the show has been reported to be during "Niggas in Paris" as "the track's Will Ferrell intro ("We're gonna skate to one song and one song only") brought on the moment that everyone was waiting for."[11] "Niggas in Paris" was originally performed three times in a row, but as the tour progressed, the song was regularly performed up to ten times in succession, with the record being 11 times in Paris, France.[13] Following other Watch the Throne tracks like "No Church in the Wild" and "Lift Off", the show ended with "Encore" and an rendition of "Made in America", complete with images of Martin Luther King Jr. and "sweet brother" Malcolm X flashing on the big screen.[11]USA Today described the stage design:
This show was visually spectacular. There was a main, T-shaped stage where both entertainers performed together, and also two cube-shaped mini stages, one at each end of the arena, that rose and lowered at various points during the show. West and Jay-Z performed separately on these cubes, which showed various images (a snarling Rottweiler, a swimming shark) at different points of the show. Fireballs the size of car tires shot from the floor toward the ceiling during some performances. Two large video screens behind the main stage showed appropriate images during the performances; a virtually non-stop laser light show added to the oomph factor.[12]
Reception
West and Jay-Z on in Greensboro, North Carolina.
Critical reception towards the tour was positive. MTV News gave the opening show a good review, writing "While the WTT album has been noted for its opulent displays of wealth, Hov and Yeezy's show will be marked by the duo's overabundance of hit records."[11]USA Today praised the duo's ability to get the audience excited, stating "at one point, as Jay-Z and West performed Niggas in Paris from their new hit CD, "Watch the Throne", West exhorted the audience to "Bounce! Bounce!" The resulting stomping had Philips Arena rocking and shaking in a way that it hasn't for the Hawks in a long time."[12]Rap-Up mused "it was a crowning moment for Jay-Z and Kanye West as they kicked off the Watch the Throne tour to a packed house at Philips Arena in Atlanta on Friday night. The hip-hop kings, collectively known as The Throne, opened the most anticipated hip-hop tour of the year with a bang."[10]Idolator stated that the tour featured "an epic set list that featured selections from each artist's own behemoth catalog of hits as well as their Watch The Throne collaborations."[14] The tour has grossed $48.3 million so far by the end of 2011, making it the highest grossing hip-hop tour and the eighth highest-grossing tour of 2011.[15] In 2017, Rolling Stone listed it in its list of "The 50 Greatest Concerts of the Last 50 Years".[16] In 2019, Consequence of Sound named it the third best tour of the 2010s.[17] The tour won best live stage show at the 2012 International Laser Display Association Awards [18]
In a 2011 interview with Rolling Stone, comedian Chris Rock said;
"This might be the greatest show I ever saw. It's the equivalent of the Billy Joel-Elton John tour, but if they did it in 1979, when the songs were hot!"[19]
The duo performed two shows at the historic Madison Square Garden on November 7 and 8.Two Canadian shows of the tour took place at the Air Canada Centre
London hosted the most Watch the Throne concerts (5), followed by Los Angeles and Paris (both 3).
Rihanna made a special guest appearance on the third date (20 May) in London, performing her vocals on "Run This Town" and "All of the Lights". She is the only artist to have made a guest appearance on the tour.
During the last date in London (22 May), Kanye West performed "Mercy" live for the first time.
During the last date in Paris (18 June), at the 'Palais Omnisports de Bercy', they set a record, performing "Niggas in Paris" 12 times during approximately one hour.
^ ab"Billboard Boxscore". Billboard. Vol. 123, no. 45. New York. December 10, 2011. ISSN0006-2510. Archived from the original on June 18, 2012. Retrieved November 30, 2011.
^"Billboard Boxscore". Billboard. Vol. 123, no. 47. New York. December 24, 2011. ISSN0006-2510. Archived from the original on June 18, 2012. Retrieved December 15, 2011.
^ ab"Billboard Boxscore". Billboard. June 13, 2012. Archived from the original on June 18, 2012. Retrieved June 14, 2012.{{cite magazine}}: CS1 maint: unfit URL (link)
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