The station first took the callsign WLMN on August 23, 1991 and changed it to WWUZ on August 10, 1998.
WWUZ officially launched in October 1998 with a Classic rock format. In April 2000, the station switched to Classic Hits, branded as "96.9 the Rock". In February 2002, WWUZ changed back to its Classic Rock format, branded as "Classic Rock 96.9". On March 15, 2012, WWUZ changed its branding to "96.9 the Rock", but kept the Classic Rock format.[4]
On January 23, 2015, Alpha Media "entered into a definitive agreement" to purchase WWUZ and sister stations WFLS-FM, WNTX, WVBX from Free Lance-Star License, Inc. for an unknown sum.[6] The purchase was consummated on May 1, 2015, at a price of $8.1 million.