The station went on the air August 8, 1981,[3] as WLPQ; it became WKPJ on February 5, 1986. On February 21, 1986, the station changed its call sign to WMAK, and on June 24, 1996, changed it again, to WGWM. The station changed its call sign to the current WWKY on May 15, 2017.[4]
Originally licensed to serve London, Kentucky, at 980 AM, the station moved to a new transmitter and operating on 990 AM in Winchester effective February 2, 2018.