The station began broadcasting October 1, 1965, and originally held the call sign WEIC-FM.[1][2] The station was originally owned by Friendly Broadcasters, Inc.[2] In 1967, the station was sold to Community Communications Associates, along with its AM sister station.[2][6]
The station originally simulcast the MOR format of its sister station WEIC 1270, but in December 1971, the station adopted a progressive rock format, while its sister station adopted a top 40 format.[7][1] By 1973, the station was simulcasting the top 40 programming of WEIC 1270 during the day, while airing country music from 6 p.m. to 10 p.m. and progressive rock 10 p.m. to 2 a.m.[8] In the following years, the station would return to simulcasting AM sister station most of the time.[9] The station was purchased by Withers Broadcasting in 1975.[2] In 1980, the station was sold to Macomb Broadcasting Co., along with its AM sister station, for $700,000.[10]
By 1984 the station was airing an adult contemporary format, separate from its AM sister station.[11] In 1984, the station was sold to Steve Garman, along with its AM sister station, for $628,000.[12] The station continued airing an adult contemporary format into the early 1990s.[13]
In 1993, the station's call sign was changed to WHQQ,[3] and the station adopted an oldies format, playing music from the late 1950s to the early 1970s.[14][15] The station was sold to The Cromwell Group later that same year.[16] In 1997, the station's call sign was changed to WWGO,[3] and the station's format was changed from oldies to dance/CHR, branded "The Party", with the WHQQ call sign and its oldies format moving to 98.9.[17] By 2002, the station was airing a rock format.[18]
