The station debuted in 1952 as the original WRAP. The station was licensed to broadcast only during daytime hours. When Rollins Broadcasting acquired then-WCAV on AM 850, the WRAP call letters and related format moved there on July 1, 1954.
WCMS
After Rollins acquired AM 850, Cy Blumenthal acquired AM 1050 and relaunched it as country music outlet WCMS.
In the late 1990s, the station used to simulcast with urban gospelWXEZ-FM 'Star 94.1'. On April 22, 2002, the station became easy listening "AM 1050 The Fog" WFOG. On November 25, 2003, WFOG dropped the standards format to simulcast classic countryWCMS 100.5. Three days later, the simulcast ended when WCMS-FM flipped to Mainstream Rock and the classic country format was kept on 1050. Because of an error, the WXMM calls were assigned to 1050 and the WCMS calls stayed on 100.5 until the calls were finally swapped on December 18. On May 1, 2004, the station flipped to FOX Sports Radio.[3]
Former logo
In November 2004, Barnstable Broadcasting sold the station to Davidson Media and later changed the calls to WVXX on December 6, 2004. FOX Sports Radio was dropped on February 9, 2005 in anticipation of a Spanish format known as "Selecta 1050".[4][5] Due to technical problems with Verizon, WVXX simulcasted WFOG until "Selecta" was launched at 2 p.m. on February 26, 2005.[5]
