WSNG was originally signed on in the late 1940s as WTOR which transmitted from 93 Perkins Street with 250 watts on 1490kc. It moved the transmitter to Harwinton in 1964 (WBZY was forced to shut down) after being granted 1 kW day 500w night with a three-tower directional array on 610 kc (most likely due to WGCH in Greenwich, Connecticut launching later that same year). It was then owned by Edmund Willian Waller. The callsign change came after the station was acquired by new owners at a date later than 1966.
The format at WSNG was full service radio throughout the 1970s and '80s. Many popular personalities worked at WSNG including "Captain" Jay Sheldon, Dan Lovallo and news anchor Jeff Zeiner. During the mid-1980s these personalities left and the format shifted to "consumer" radio. That format proved unpopular and an abortive attempt of returning to full service radio failed. New competition from WZBG caused the station to go dark in the 1990s.
Buckley Broadcasting purchased the station before it would have permanently lost its license. It now simulcasts WDRC as part of the Talk of Connecticut network.
On March 5, 2014, Buckley Broadcasting announced that it would sell its Connecticut radio stations, including WSNG, to Connoisseur Media.[4] The sale was consummated on July 7, 2014, at a price of $7,922,035. Connoisseur sold WSNG, along with the other Talk of Connecticut stations (except for WWCO in Waterbury), WDRC-FM in Hartford, and W272DO in New Haven, to Red Wolf Broadcasting for $8 million in January 2018;[5] the sale was completed on March 29, 2018.[6]
