The station, originally owned by Family Group Broadcasting, began operations on May 1, 1988, and aired an analog signal on UHF channel 28. Its previous owner, Waitt Media, sold WPGX to Raycom Media in 2003. At one point under Raycom ownership, WPGX previously maintained its facilities in Panama City on Luverne Avenue in a building (known as the "Fox Television Center") shared with a Suntrust Bank branch. In May 2010, it launched a website for the first time under Raycom's control. It mainly serves as an advertorial web address with various promotions from Panama City businesses and has limited station-related content, including FCC public file and EEO disclosures.
At one time in the 1990s, WJHG produced a 9 p.m. newscast for WPGX. This was very short-lived, and Panama City was one of the few places in the country (and a very select group of Fox affiliates) not to have a prime time newscast of any kind.
In January 2010, local ABC outlet WMBB (then owned by Hoak Media) began producing local weather cut-ins for this station (recorded in advance) through an arrangement. Although there was speculation this agreement would eventually be expanded into a prime time newscast at 9, these plans never came to fruition at the time. The weather segments ceased airing at some point and this Fox affiliate resumed taped weather forecasts produced by WeatherVision, which had produced them before the arrangement with WMBB was made.
On June 1, 2020, WPGX debuted an hour-long weeknight 9 p.m. newscast produced by WMBB, titled Fox 28 News at 9:00.[5] This happened alongside fellow sister station WDFX in Dothan terminating their existing arrangement with former sister station WSFA. Like in Panama City, Lockwood contracted with Nexstar-owned WDHN to produce a locally-based 9 p.m. newscast in Dothan.
WPGX-DT2 was a charter affiliate of The Tube Music Network before its ended operations in October 2007. The subchannel was relaunched in 2013 to carry Bounce TV, with Grit joining WPGX on its third subchannel in September 2014 and Court TV joining WPGX on its fourth subchannel in May 2019.
Analog-to-digital conversion
WPGX shut down its analog signal, over UHF channel 28, on June 12, 2009, the official date on which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition VHF channel 9,[7] using virtual channel 28.