The station signed on the air on October 9, 1948; 76 years ago (1948-10-09), the first broadcasting station in Lancaster. Its original call sign was WHOK, which stood for its owner, the Hocking Valley Broadcasting Company.[3] WHOK was a daytimer, broadcasting at 500 watts and required to go off the air at sunset. Dr. Nelson Embrey was the General Manager and the studios were on Memorial Drive.
In 1958, it added an FM station, WHOK-FM at 95.5 MHz.[4] (The FM station was later sold and is today Urban AC outlet WXMG.) By the 1970s, WHOK was airing a full service, middle of the road format of popular adult music, news and sports, while the FM station had an authomatedcountry music sound. WHOK 1320 AM changed its call letters to WLOH in 1981, while the FM station kept the WHOK-FM call sign.
In 2001, WLOH was acquired by Frontier Broadcasting for $325,000.[5] The station changed to a country music format on January 30, 2015.[6]
Stan Robinson was recipient of the Russell W. Alt Award for his 43+ years of promoting county fairs in Ohio. Each year he'd broadcast from The Fairfield County Fair and he hosted The Stan Robinson @ RJ Pitcher Inn.