The station is co-owned with AM radio stations WCNN AM 680 and WFOM AM 1230. All three stations are owned by Dickey Broadcasting, with studios adjacent to Truist Park in Cobb County. The station previously aired a Spanish language sports/talk format and a gospel music format.
As WALR this station simulcast their former sister station WALR-FM (then known as "Kiss 104.7").[1][3]
This station was a simulcast of WFOM on two occasions. In earlier years (as WIGO), the station was a black talk-formatted station with studios located on the west side of the city, and well before that (as WAKE), a well-known rock station, with studios at the Georgian Terrace Hotel on Peachtree Street in downtown Atlanta, and previously, initially was WBGE.
Since WCNN acquired Braves radio rights in 2010, WIFN broadcasts all weekday Spring Training games while WCNN broadcasts all weekend games. WIFN is also used as an alternate station for Braves coverage in the event of a conflict.