WHBB airs a variety format featuring a mix of news, talk and Gospel music.[4] News coverage is delivered locally 12 times daily, and as hourly news updates from Fox News Radio.
In July 1984, WHBB applied to increase its maximum broadcast power to 1,000 watts and relocate the transmitter to its current location. It received a construction permit from the FCC on November 9, 1984.[6] WHBB received a license to cover the new signal strength from the FCC on January 31, 1985.[7]
In September 1984, Talton Broadcasting Company reached an agreement to sell this station to Holder Communications Corporation. The deal was approved by the FCC on November 14, 1984, and the transaction was consummated on January 10, 1985.[8]
In June 1992, Holder Communications Corporation completed a deal to sell WHBB to Broadsouth Communications, Inc. The deal was approved by the FCC on July 24, 1992, and the transaction was consummated on August 4, 1992.[9]