The station signed on in 1968 as WZZW with an automated beautiful music format. It was one of the first stations in the Augusta market to broadcast in full stereo. The station flipped to urban on February 1, 1985 as WFXA. In 2001, the station was purchased by Radio One.
On January 11, 2008 at 2:58 pm WFXA relaunched itself, changing its branding from Foxie 103.1 Jamz, "The People's Station" to 103 Jamz The Fox, The Hip-Hop & R&B Leader".
Around the end of 2009, WFXA once again started identifying as Foxie 103 Jamz. Its direct competition is WPRW and WIIZ. In January 2020, when The Rickey Smiley Morning Show was sent to sister station WAKB when The Tom Joyner Morning Show went off the air for good, It was replaced by the new syndicated urban morning show The Morning Hustle.