By day, WFIA is powered at 930 watts. But 900 AM is a Mexican clear channel frequency. So at night, to avoid interference, WFIA reduces power to 162 watts. Programming is also heard on FM translatorW29BV at 107.3 MHz.
History
WKYW
The station signed on the air on March 24, 1947; 77 years ago (March 24, 1947).[1] The original call sign was WKYW. Its initial broadcast was a 25-minute preview of programs before initiating full service the next day. The station's original power was 1,000 watts, broadcasting from a transmitter site off River Road. Because of its location near the Ohio River, the transmitter building was raised on aluminum pontoons.[5]
WKYW was a daytime-only outlet, required to be silent at night. One Christmas Day, the station recorded its entire programming on tape so all of its employees—save for an engineer—could take the holiday off.[6] In its programming, WKYW emphasized music, with a minimum of talk.[7] WKYW was also noteworthy by the mid-1960s for the use of a helicopter to report traffic conditions.[8]
WFIA
In 1965, the Polaris Corporation, owners of WKYW, opted to relaunch the station as a Christian radio outlet. It used the call letters WFIA to stand for "With Faith In America." The new call sign went into effect on September 5.[3] Along with the change in call letters, the station ceased to accept beer, wine and tobacco commercials.[3] The traffic helicopter reports moved over to 970 WAVE.[8]
In 1975, WFIA put its first FM sister station on the air, WFIA-FM 103.9. At first, both WFIA and WFIA-FM aired Christian preaching and talk shows with some music. But in the 1980s, the FM station was switched to WXLN, a Contemporary Christian outlet, while 900 WFIA's programming was exclusively Christian talk and teaching.[9] WFIA and WXLN were sold in 1989 to Jim Kincer for $2.1 million.[10]
Changes in ownership
In the 1990s, the stations changed hands multiple times. When the FM station prepared to flip to a secular music format, its longform religious programming migrated to 900 WFIA.[11] Neon Communications split WFIA and the FM outlet, by that time known as WQLL, by selling them separately in 1994.
The buyer for WFIA, paying $500,000, was Regent Broadcasting.[12] Regent was acquired by Jacor in 1996. Under Jacor ownership, Ohio River flooding briefly forced WFIA and its riverside transmitter off the air in March 1997.[13] The University of Louisville allowed the station to temporarily broadcast from an unused tower on its campus.[14]
Salem Media
When Jacor was merged into Clear Channel Communications three years later, the company was required to divest 18 radio stations. That included WFIA, which was sold to Blue Chip Broadcasting.[15] The Salem Media Group, the largest owner of religious radio stations in the U.S., decided to acquire WFIA in 2001. The price tag was $1.75 million.[16] Salem owned the station for 15 years.
On December 22, 2016, Salem announced that it would hand operation of its Louisville radio stations, including WFIA, to Word Broadcasting Network (also known as Word Media Group) under a time brokerage agreement.[17] Programming of WFIA was changed to a simulcast of Word's Contemporary Christian station, 88.5 WJIE-FM.[18]
Word Broadcasting
WFIA carried the WJIE call letters for 10 months in 2017 before reverting to WFIA in October. On February 10, 2020, Word Broadcasting announced that it would take advantage of the option in its agreement to acquire Salem's stations in Louisville, including WFIA, for $4 million.[19][20] The sale was completed on May 25, 2022.[21]
By 2023, WFIA was again carrying Christian preaching programming simulcast with WFIA-FM 94.7.[22] WFIA changed its call sign to WLGK on August 1, 2023.[23] Then on August 10, that call sign was moved to 94.7, with AM 900 again returning to WFIA.[24] The call sign changes were coupled with a format flip at 94.7 to worship music as WLGK.[22] With WLGK now a Christian music station, the talk and teaching programs continue on 900 WFIA and its translator at 107.3 FM.
Translator
WFIA's signal is repeated over FM translator station W297BV on 107.3 MHz, also in Louisville.