The station is an affiliate of the Tennessee Titans radio network.[3] In addition to its previous mix of local and syndicated news and talk programs, the station has broadcast a "Swap and Shop" program since the late 1960s.[4]
History
In January 2008, Alabama Broadcasting Company, Inc. reached an agreement to transfer control of WFEB to Powers Broadcasting Company, Inc.[5] The FCC approved the deal on February 12, 2008, and the transaction was consummated on March 18, 2008.[5]
On August 20, 2018, Lake Broadcasting Inc., home of WKGA-Kowaliga Country 97.5 and WAXC-TV 3 in Alexander City, Alabama added WFEB to their group and flipped the format from news/talk to adult contemporary. The station is now WFEB-B101 Sylacauga's Best HITS & All Time Favorites.[6] The purchase was consummated on December 20, 2018, at a price of $150,000.
On September 2, 2024, WFEB changed their format from adult contemporary to classic rock, branded as "100.9 The Mountain".[7]
