The station had originally been WZBO, running an adult contemporary format out of their Edenton, North Carolina studio. In 1990, The Loesch family purchased the station and was able to raise the station's power from 6 kW to 64 kW and relocated its tower to Columbia, North Carolina and its studios to Nags Head, North Carolina and went modern rock as WERX. In the mid-1990s the station went to an oldies format, and finally to its current classic hits format.