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WCOO
Kiawah Island, South Carolina;
Broadcast area	Charleston, South Carolina
Frequency	105.5 MHz
Branding	"105.5 The Bridge"
Programming
Format	Adult Album Alternative
Ownership
Owner	Lynn M. Martin; (L.M. Communications II of South Carolina, Inc.);
Sister stations	WYBB
History
First air date	March 1970; 54 years ago
Former call signs	WWMC (1970–1974); WTWF (1974–1982); WLVW (1982–1985); WMXQ (1985–1987); WJYQ (1987–1995); WNST (1995–1998)
Former frequencies	105.5 MHz (1970–1996); 105.3 MHz (1996–2001)
Call sign meaning	W COOl (previous format)
Technical information
Licensing authority	FCC
Facility ID	50729
Class	C2
ERP	28,000 watts
HAAT	179.4 meters (590 ft)
Transmitter coordinates	32°47′56.00″N 79°53′50.00″W / 32.7988889°N 79.8972222°W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	1055thebridge.com

WCOO (105.5 MHz) is a commercial FM radio station broadcasting an adult album alternative format. It is licensed to Kiawah Island, South Carolina, and serves the Charleston metropolitan area. The station is owned by Lynn Martin with studios on Windermere Boulevard in Charleston, west of the Ashley River.

WCOO is a Class C2 FM station. It has an effective radiated power of 28,000 watts. The transmitter site is on McGrath Darby Boulevard in Mount Pleasant, co-located with the tower for WCBD-TV 2, Charleston's NBC Network affiliate.^[4]

History

The station signed on the air in March 1970; 54 years ago (1970-03).^[1] Originally, the call sign was WWMC, licensed to Moncks Corner and broadcasting at 3,000 watts.

In the mid-1990s, WNST "New Star" played hot adult contemporary music under the name "Star 105".^{[citation needed]}

In December 1998, WCOO switched to rhythmic oldies, becoming "Cool 105.3". Soon, WCOO made big ratings gains at the expense of long-time AC station 102.5 WXLY.^[5] WXLY recovered but WCOO continued to improve.^[6]

In January 2004, WCOO changed to its current format.