The station formerly operated as WDFX, an owned-and-operated outlet of American Family Radio.[2][3] In 2017, the station was sold by the American Family Association to John and Lynn Allen for $150,000; John is a stakeholder in Delta Radio Networks, which operates several stations in northwest Mississippi.[4] The acquisition by the Allens was consummated on December 7, 2017, at which point the station flipped to an oldies format and changed its call sign to WBYB.[5]
The station broadcasts the syndicated "Murphy, Sam & Jodi" morning show as well as John Tesh's "Music & Intelligence for Your Life." "Dick Bartley's Rock & Roll's Greatest Hits" is featured on the weekend.