In 1998, Danielsen opened a private training studio in Calgary known as Innovative Fitness [1][3] In 2006, this became known as the Innovative Fitness and Health Group.
At the age of 14, Danielsen was diagnosed with non-Hodgkin's lymphoma.[3] He has focused on childhood cancer as a charitable cause in Calgary, both by fund raising and in hospital support.
With fund raising his company has donated over $625,000 through a Train the Trainer event, all proceeds benefiting The Kids Cancer Care Foundation to support all kids facing childhood cancer.