The software was originally called Webgen,[6] but another company was using the same name,[7] so the company renamed it to Viaweb, "because it worked via the Web".[8]
In 1998, Yahoo! Inc. bought Viaweb for 455,000 shares of Yahoo! capital stock, valued at about $49 million, and renamed it Yahoo! Store.[9][10]
Viaweb's example has been influential in Silicon Valley's entrepreneurial culture, largely due to Graham's widely read essays[11] and his subsequent career as a successful venture capitalist.[12]