Vêti

For the Les Mousquetaires group, see Les Mousquetaires.
Vêti
Company typePublic
IndustryRetail
Founded1979
ProductsClothing
ParentLes Mousquetaires Group
WebsiteVêti Website (in French)

Vêti (sometimes referred to as 'Vetimarché', short for vêtements (clothing)) is a French clothing shop, offering clothes for the family with over 150 retail outlets in France. Vêti has its own brands, nine in all, as well as national brands such as Levi's, Lee Cooper and Ober at low prices.[1]

Vêti has also signed a partnership with former Miss France, Elodie Gossuin, for the exclusive distribution of her collection "Elodie Gossuin by Vêti" for the next three years.[when?][2]

History

Difficult beginnings

In 1986, Les Mousquetaires created the Vêtimarché brand,[3] with its first outlet in Vannes, in a move to sell clothing for the whole family. With a concept relatively similar to that of supermarkets, this led to the group's failure.[4] The company's beginnings were difficult due to a lack of professionalism, but a change of mentality and a cultural revolution enabled the group to improve its textile business, leading to a major restructuring of the company's network in the early 2000s.[5]

In 1996, the chain had almost 120 outlets,[6] and in 1997 had a 4.3% market share in specialized textile superstores (source: TNS Secodip, 1997 results), while Kiabi had a 26.3% share. The chain generated sales of FRF 1.02 billion in 1997, compared with FRF 868.4 million in 1996, or FRF 8.8 million per store.[7] On August 25, 1998, the Pocé-sur-Cisse store tests a new concept focusing on the sale of both own-brand and leading brands, as well as sporting goods and equipment.[8]

References

  1. ^ Les Mosquetaires sub-site for Vêti
  2. ^ Les Mosquetaires sub-site for Vêti
  3. ^ Séverine Grumiaux (25 June 2003). "Les Mousquetaires développent Vêtimarché". ac-franchise.com (in French). Retrieved 28 July 2014.
  4. ^ "Qui sommes-nous : Historique". veti.fr (in French). Archived from the original on 18 May 2009. Retrieved 2 August 2014.
  5. ^ Jean-François Cristofari (1 March 2003). "Vêtimarché se retrousse les manches". e-marketing.fr (in French). Retrieved 28 July 2014.
  6. ^ "Qui sommes-nous : Historique". veti.fr (in French). Archived from the original on 18 May 2009. Retrieved 2 August 2014.
  7. ^ Rédaction Points de Vente (11 November 1998). "Les Mousquetaires de l'habillement". pointsdevente.fr (in French). Retrieved 29 November 2014.
  8. ^ Sabine de Seze (11 November 1998). "Du sport chez Vêtimarché". pointsdevente.fr (in French). Retrieved 29 November 2014.