The party arose out of the perceived weakness of James Callaghan and right wing frustration at Edward Heath's leadership of the Conservative Party. "Though expressing admiration for Mrs Thatcher, the party was wary of the rest of the Conservative Party."[3]
For the 1979 general election, they stood two of the 2575 candidates who received 1,033 votes in total. These were for seats in adjoining southern counties of Surrey and West Sussex, R. Peel for Farnham and Iremonger for Chichester, the seat in which Moore also lived. Both lost their deposit which was a small sum of £150 and its retention required 12.5% of the vote until the reforms of a statute brought into effect in 1985.[4]