The Thing showcased webcomics, minicomics, graphic novels, comic books, and zines created by independent artists and publishers. The show focused on the art of comics, and unlike traditional comic book conventions, did not feature cosplaying, collectibles, back-issue dealers, or mainstream superhero publishers. Instead, the show centered around an artist alley-style exhibition space that featured up to 100 vendors, as well as industry-related panel discussions.
One feature of the event was "a reading room set aside for people to read a range of free comix, as well as their new purchases."[2] From 2006 to 2010, a themed anthology was produced, made up of comics by the event's exhibitors.
In an interview, Findlay explained the genesis of the show:
The Thing was conceived as an event to showcase what was at the time a new industry, the webcomic, with the traditional homemade comic attached. At the time there were virtually no exhibitions, not proper ones. Inspired by events such as MoCCA and SPX in the USA, I saw a clear opportunity for a similarly styled UK event. It was conceived along the simple idea that the event featured a hall of tables with exhibitors showing their stuff. This simple premise ... is the reason why the show has been able to sustain itself over the years.[1]
The first 24 Minute Comic (a high-speed variation of the 24-hour comic) — in which twenty-four artists collaborated by drawing a page each during a twenty-four-minute period — was produced at the 2005 UK Web & Mini Comix Thing. Contributors included Roger Langridge, Gary Northfield, and David Baillie.[3] (The 24 Minute Comic was connected with Just 1 Page charity comic project.)
After the 2010 event, the organizer wrote on the event's official website: "There will be no more Things as the hall is no longer available for hire and my brain is fried. There are some options for using other venues but I think it's probably best to call it a day."[4]