Balogun began his career as a marketing intern at Warner Brothers Records and was hired as an assistant at the label after he graduated from college. He later held a position in A&R at Interscope, where he worked with artists signed through Bad Boy Entertainment and Shady Records, in addition to Kendrick Lamar, ScHoolboy Q, Keyshia Cole, OneRepublic, and others. He joined RCA in 2015 as senior vice president of A&R, and was promoted to executive vice president in 2018. At the time of his promotion, RCA announced that it had entered into a joint venture with Balogun, Courtney Stewart, Jon Tanners, and Jared Sherman to establish Keep Cool.[2] The first artist signed to Keep Cool was Normani.[3]