During planning and early construction, the arena was known as the Greater Wenatchee Regional Events Center, but in August 2008, a local auto dealer bought the naming rights of the arena for an undisclosed amount, giving the arena its current name.
Default
In 2006, nine local cities and counties formed a municipal corporation then called the Greater Wenatchee Regional Events Center Public Facilities District to fund the Town Toyota Center.[8] The arena went into default on December 1, 2011, when the PFD missed a payment on short term bond anticipation notes. The district was later fined by the Securities and Exchange Commission for misleading investors. It was the first time that the SEC assessed a financial penalty against a municipal issuer. The district settled with the SEC for $20,000.[9][10] In 2012, legislation was passed and signed by Governor Gregoire to authorized a local sales tax increase to refinance the debt.[11] The default was the largest public default in Washington State since the WPPSS disaster of 1982 that defaulted on $2.25 billion in bonds.[12] In the fine the SEC also named the developer Global Entertainment and its then-president and CEO Richard Kozuback, the bankers, and a staff finance manager.