Touch It (Kidi song)

"Touch It" is a single by Ghanaian Afropop artist Kidi.[1] It was released on 5 May 2021 by Lynx Entertainment and distributed by MadeInENY, a subsidiary of EMPIRE as the lead single for his Golden Boy Album. It also debuted at number 20 on the Billboard World Digital Song Sales chart.[2]

Composition

Touch It is an upbeat and energetic Afropop track combining catchy melodies and infectious rhythms. The song takes inspiration from Caribbean reggaeton and moombahton and revolves around happiness, attraction, and desire themes. The song was written by Kidi, who also co-produced it with Richie Mensah, and Jack Knight.[3]

The music video was directed by Rex and premiered on YouTube on May 12, 2021.[4]

Reception

Within three days of release, the video amassed 1 million views on YouTube.[5] It also was certified platinum in India after selling 120,000 copies[6] and is the most streamed Ghanaian song on Spotify.[7]

Recognition

The song received the "Best Reggae Dancehall Song of the Year" award at the 2022 Ghana Music Awards. It won the award for the "Best Reggae Dancehall Song of the Year" category at the 2022 3Music Awards.[8] It was nominated in the Outstanding International Song category of the NAACP Image Awards[9] but lost out to Essence.[10]

Extensions

The influence of the song led to the creation of two extensions for the song.

Remix With Tyga

After the success of the original, Kidi released a remix for Touch It with a feature from American rapper, Tyga.[11] The audio was released on 15 February 2022 with the video following suit on the 16th February 2022.[12][13]

Remix With Tulsi Kumar

With Touch It gaining platinum status in India, Kidi and Tulsi Kumar collaborated for the song, Shut Up.[14] It was the Indian rendition of Touch It, with a video shot in Kerala and released on December 17, 2022.[15] The song was composed by Tanishk Bagchi, Jack Knight, and Soundmanlos.[15]

Release History

Region Date Format Notes
Worldwide 5 May 2021 Digital Streaming and digital download Date released to streaming platforms.
Worldwide 12 May 2021 Video
Worldwide 15 February 2022 Digital Streaming and digital download The release date for Touch it Remix with Tyga
Worldwide Feb 16, 2022 Video The release date of the official video for Touch It Remix with Tyga

References

  1. ^ "KiDi's 'Touch It' debuts on the Official Afrobeats Chart - MyJoyOnline". www.myjoyonline.com. 2021-07-06. Retrieved 2024-02-26.
  2. ^ "KiDi's 'Touch It' hit single goes global; charts at #20 on Billboard World Digital Song Sales! | Ghana Music". 2021-09-08. Retrieved 2024-02-26.
  3. ^ KiDi – Touch It, retrieved 2024-02-26
  4. ^ "Ghanaian singer KiDi returns with audacious single 'Touch It': Watch the visual". GRUNGECAKE™. 2021-05-13. Retrieved 2024-02-26.
  5. ^ Kumah, Prince Micheal (2022-02-22). "Lynx Entertainment signee KiDi's 'Touch It' remix hits 1 millions streams on YouTube". Modern Ghana.
  6. ^ "KiDi's 'Touch It' attains platinum status - MyJoyOnline". www.myjoyonline.com. 2022-06-18. Retrieved 2024-02-26.
  7. ^ "Kidi's "Touch It" Ranked Ghana's Most Streamed Song On Spotify". DailyGuide Network. 2021-11-01. Retrieved 2024-02-26.
  8. ^ "3Music Awards 2022: KiDi edges Black Sherif to win top honour". Music In Africa. 2022-03-28. Retrieved 2024-02-26.
  9. ^ Adu, Dennis (2022-01-19). "KiDi secures first global nomination". Adomonline.com. Retrieved 2024-02-26.
  10. ^ "'Essence' by Wizkid beats KiDi's 'Touch It', three others to win NAACP's Outstanding International Song - MyJoyOnline". www.myjoyonline.com. 2022-02-25. Retrieved 2024-02-26.
  11. ^ Tali, Selorm (2022-02-14). "KiDi announces 'Touch It' remix featuring Tyga". Pulse Ghana. Retrieved 2024-02-26.
  12. ^ "KiDi remixes Touch It with Tyga to set Spring anthem | Loop Trinidad & Tobago". Loop News. Retrieved 2024-02-26.
  13. ^ "KiDi features American rapper Tyga on 'Touch It' remix [Music Video]". Citinewsroom - Comprehensive News in Ghana. 2022-02-17. Retrieved 2024-02-26.
  14. ^ "KiDi in India; collaborates with local star Tulsi Kumar on 'Shut Up'". GhanaWeb. 2022-12-08. Retrieved 2024-02-26.
  15. ^ a b Tagat, Anurag (2022-12-20). "Tulsi Kumar and KiDi Get Playful in Kerala for 'Shut Up' Video". Rolling Stone India. Retrieved 2024-02-26.


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