"Too Much" (stylized in all caps) is a song by Australian rapper and singer the Kid Laroi, South Korean singer Jungkook of BTS, and British rapper Central Cee. It was released on 20 October 2023 through Columbia Records as the fourth single from Laroi's debut studio album, The First Time (2023). The rappers wrote the song alongside Justin Bieber, Billy Walsh, Charlie Flatten, and producers Emile Haynie, Omer Fedi, Blake Slatkin, and Jasper Harris. It reached the top ten in Australia, India, Singapore, and the United Kingdom, making Jungkook the first Korean solo artist to achieve three consecutive top-ten singles on the UK Singles Chart.
Release and promotion
Laroi announced the song on 10 October 2023 and posted a picture of him and Jungkook in a recording studio two days before.[2] The week before its announcement, he shared a video of Central Cee tattooing the song title on his leg.[3] Laroi also gave his fans the opportunity to purchase CDs of the song with alternate covers and clothing items, while a teaser video for the song was also released.[4]
Commercial performance
"Too Much" debuted at number 10 on the UK Singles Chart, marking the Kid Laroi and Jungkook's third top-10 single in the UK and Central Cee's seventh overall; it was the highest new entry of the week. With this, Jungkook became the first Korean solo artist in history to achieve three top-10 songs on the Singles Chart; Psy previously held the record with two top-10 singles in the UK ("Gangnam Style" in 2012, and "Gentleman" in 2013).[5][6]
In territories outside of the United States, "Too Much" accumulated 31.5 million streams globally and sold 14,000 copies during the period dated October 20–26, 2023. It debuted at number 10 on Billboard's Global Excl. US chart (issue dated November 4), earning both the Kid Laroi and Central Cee their second top-10 entry on the ranking—after "Stay" and "Sprinter" respectively—and Jungkook his seventh, the most for a member of BTS.[7]
^"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 15. týden 2024 in the date selector. Retrieved 15 April 2024.