Today (Brad Paisley song)

"Today"
Single by Brad Paisley
from the album Love and War
ReleasedOctober 6, 2016 (2016-10-06)
GenreCountry
Length3:49
LabelArista Nashville
Songwriter(s)
Producer(s)
  • Brad Paisley
  • Luke Wooten
Brad Paisley singles chronology
"Without a Fight"
(2016) 		"Today"
(2016) 		"Last Time for Everything"
(2017)
Music video
"Today" on YouTube

"Today" is a song recorded by American country music artist Brad Paisley. It was released on October 6, 2016, by Arista Nashville as the first single from his eleventh studio album, Love and War.[1] Paisley co-wrote the song with Chris DuBois and Ashley Gorley, and co-produced it with Luke Wooten.

Commercial performance

"Today" gave Paisley his first number one on the Billboard Country Digital Song sales chart. It accumulated 41,000 downloads in its debut week and after its first full week, jumped from number 49 to 12 on the Hot Country Songs chart, with 1.1 million first-week streams and an airplay audience of 3.9 million.[2] The song has sold 151,000 copies as of March 2017.[3]

Usage in other media

The song was featured in Comedy Central animated series South Park episode "Buddha Box".

Music video

The music video was directed by Paisley and Jim Shea and premiered in October 2016. The emotional video quickly went viral after its release and has been viewed over 25 million times during the first week with over ½ million shares on Facebook.[2]

The video focuses on the song's central idea of a happy memory being enough to sustain one through the hard times.[4]

Charts

Certifications

Region Certification Certified units/sales
Canada (Music Canada)[13] Gold 40,000‡

‡ Sales+streaming figures based on certification alone.

References

  1. ^ "New Brad Paisley Album Features Timbaland, John Fogerty, Mick Jagger". Sounds Like Nashville. 2017-03-10. Retrieved 2017-03-13.
  2. ^ a b "Brad Paisley's Today Debuts #1 on Country Digital Song Chart, Video Amasses 25 Million Views". Sony Music Nashville. October 18, 2016.
  3. ^ Bjorke, Matt (March 6, 2017). "Top 30 Digital Singles Sales Report: March 6, 2017". Roughstock.
  4. ^ "See Brad Paisley's Heartwarming 'Today' Video". Rolling Stone.
  5. ^ "Brad Paisley Chart History (Canadian Hot 100)". Billboard. Retrieved October 18, 2016.
  6. ^ "Brad Paisley Chart History (Canada Country)". Billboard. Retrieved November 22, 2016.
  7. ^ "Brad Paisley Chart History (Hot 100)". Billboard. Retrieved February 23, 2017.
  8. ^ "Brad Paisley Chart History (Country Airplay)". Billboard. Retrieved March 14, 2017.
  9. ^ "Brad Paisley Chart History (Hot Country Songs)". Billboard. Retrieved February 28, 2017.
  10. ^ "Billboard Canada Year-End Country Airplay of 2017". Billboard. Retrieved December 31, 2017.
  11. ^ "Country Airplay Songs – Year-End 2017". Billboard. Retrieved December 18, 2017.
  12. ^ "Hot Country Songs – Year-End 2017". Billboard. Retrieved December 18, 2017.
  13. ^ "Canadian single certifications – Brad Paisley – Today". Music Canada. Retrieved January 21, 2023.