"They" was released in the United States in February 2004 and was issued worldwide the following year. The song became Jem's most successful single, reaching number six on the UK Singles Chart, number one in Hungary, and further top 10 places in Wallonia, Ireland, and Greece.
Music videos
Jem released two music videos for "They". The UK version, directed by Laurent Briet,[3] features Jem stripping herself in a spaceship in the style of Jane Fonda in the opening scene of Barbarella (although she remains covered by strategically placed light based holograms of planetary orbital paths); this is actually a boy dreaming about her as he constructs a model of the same spaceship back on Earth. The US version features Jem walking at a park while being accompanied by a number of children. She then encounters several signs and decides to disobey them. Some intercut scenes show her at a roundabout being spun by children.
^"jem they". Joe Zizzo. Retrieved 26 December 2020.
^They (UK CD1 liner notes). Jem. ATO Records, Sony BMG. 2005. 82876685162.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^They (UK CD2 & Australian CD single liner notes). Jem. ATO Records, Sony BMG. 2005. 82876685182.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)